The UK government is planning to ban under-16s from accessing major social media platforms from 2027, introducing mandatory age verification and tougher online safety rules. While the changes are unlikely to affect brands targeting adult audiences, advertisers focused on younger users should prepare for a smaller, more fragmented audience.

This week, Leah Boxhall, Online Media Manager, explores why attention is increasingly being linked directly to business outcomes, and what that means for Entrepreneurial Brands balancing growth ambitions with tighter budgets, rising competition and fragmented audiences.

In this edition of The Specialist View, Neil Langford, our Print Director, unpacks what's actually shifting and where print is proving most effective today

In this edition of The Specialist View, Lee Baring, our Managing Director, unpacks the three forces reshaping media effectiveness in 2026:

In this week’s edition, Rhys Appleyard, Senior International Client Director at The Specialist Works, explores the power and pitfalls of trendjacking: from boosting reach and relevance to risking backlash when brands get the moment wrong.

As platforms evolve and search becomes smarter 🤖, the spaces where real opinions live are gaining traction. This week, Kate Brinkley, our Head of Digital Planning, explores Reddit’s rise in the UK, its growing role in AI-driven discovery, and what that means for Entrepreneurial Brands navigating a community-first, authenticity-led space.

This week, Tara Wilkinson, Group Client Director, explores what B Corp Month really signals for growing brands. Not just a celebration of accredited businesses, but a reminder that regulation is tightening, scrutiny is increasing and customers are expecting more.

Meta is doubling down on its subscription model in the UK, offering users an ad-free experience at a much lower entry price. 📲 While adoption is likely to remain modest, the move reflects a bigger evolution in how the platform monetises its users and could be the sign of more to come. This week, Oliver Dodd, our Paid Search and Social Manager, breaks down the rollout and the realistic impact for brands. 🚀

This week, Lisa Wildish, Senior Print Director, unpacks why print is still one of the smartest plays for Entrepreneurial Brands in 2026, and how planning early, using data-led targeting and optimising inserts can turn trusted attention into measurable growth 🚀

This week, Joe Green, our Client Director at The Specialist Works, unwraps the latest Online Nations report to give you a top line overview of how audiences are behaving. 🎁🔥