Privacy Policy

The Specialist Works

External Privacy Notice

Last Updated: 30/05/2025

 

1. Who we are and what we do
 

Who we are

We are The Specialist Works Limited, an entity of What’s Possible Group Limited (“TSW”, “us”, “we”, “our”). We are a limited company registered in England and Wales under registration number 04604217 and we have our registered office at 94 White Lion Street, London, N1 9PF  We are registered with the UK supervisory authority, Information Commissioner’s Office (“ICO”) in relation to our processing of Personal Data under registration number ZA172720.
 

What we do

We are a full service marketing, advertising and media agency assisting brands in their marketing growth strategies.  We and our related entities are committed to protecting the privacy and security of the Personal Data we process about you.
 

Controller

Unless we notify you otherwise, we are the controller of the Personal Data we process about you. This means that we decide what Personal Data to collect and how to process it.
 

Processor

If TSW processes data about you because it has been provided to us by our clients, obtained via the licensing of a marketing list, or collect and process your data on the instructions of our clients, we are acting as a data processor and this privacy notice does not apply.  You should review the privacy notice of the company that collected your personal data.
 

2. Purpose of this privacy notice
 

The purpose of this privacy notice is to explain what Personal Data we collect about you and how we process it. This privacy notice also explains your rights, so please read it carefully. If you have any questions, you can contact us using the information provided below under the ‘How to contact us’ section.
 

3. Who this privacy notice applies to
 

This privacy notice applies to you if:
 

1. You visit our website.

2. You purchase services from us.

3. You enquire about our services.

4. You sign up to receive newsletters and/or other promotional communications from us.

5. Profile creation for you to access our visualisation dashboards.

6. You are a supplier of goods or services to us

7. You work for our clients or are a supplier to our clients.
    

4. What Personal Data is
 

‘Personal Data’ means any information from which someone can be identified either directly or indirectly. For example, you can be identified by your name or an online identifier.
 

5. Personal Data we collect
 

The type of Personal Data we collect about you will depend on our relationship with you. For the type of Personal Data we collect see the table below in the section entitled ‘Purposes, lawful bases and retention periods’.
 

6. How we collect your Personal Data
 

We collect most of the Personal Data directly from you in person, by telephone, text or email and/or via our website.  We also collect information from your devices (including mobile devices) and applications you or your users use to access and use any of our websites, applications or services (for example, we may collect the device identification number and type, location information and connection information such as statistics on your page views, traffic to and from the sites, referral URL, ad data, your IP address, your browsing history and your web log information). We may do this using cookies or similar technologies.  Please see our Cookie Notice for more information.

 

However, we may also collect your Personal Data from third parties such as:

• reputable companies who provide lead generation contact lists

• others to whom you have provided consent

• publicly available sources such as social media platforms

• Business to business introductions.
   

7. Purposes and lawful bases
 

We will only use your Personal Data when the law allows. Most commonly, we will use your Personal Data in the following circumstances:

​

​

​

​

​

​

​










 

​

​

​

​

​

​

​

Where Personal Data is processed because it is necessary for the performance of a contract to which you are a party, we will be unable to provide our services without the required information.
 

8. Links to third party websites
 

Our website or services may provide links to third-party applications, products, services, or websites for your convenience and information.  If you access those links, you will leave The Specialist Works  website.  We don’t control those third-party websites or their privacy practices, which may differ from our practices. The personal data you choose to provide to or that is collected by these third parties are not covered by this policy. We encourage you to review the privacy policy of any website you interact with before allowing the collection and use of your personal data.
 

We may also provide social media links that enable you to share data with your social networks and to interact with The Specialist Works on various social media sites. Your use of these links may result in the collection or sharing of data about you, depending on the feature. We encourage you to review the privacy policies and settings on the social media sites with which you interact to make sure you understand the data that may be collected, used, and shared by those sites.
 

If you post, comment, indicate interest, or share personal data, including photographs, to any public forum, social network, blog, or other such forum, please be aware that any personal data you submit can be read, viewed, collected, or used by other users of these forums, and could be used to contact you, send you unsolicited messages, or for purposes that neither you nor The Specialist Works have control over. The Specialist Works is not responsible for the personal data you choose to submit in these forums.
 

9. How long we keep your data
 

We will retain your personal data for as long as is necessary to provide you with our services and for a reasonable period thereafter to enable us to meet our contractual and legal obligations and to deal with complaints and claims.

At the end of the retention period, your personal data will be securely deleted or anonymised, for example by aggregation with other data, so that it can be used in a non-identifiable way for statistical analysis and business planning.
 

10. Sharing your Personal Data
 

We use a number of different service providers (acting as ‘processors’) who provide services or cloud-based software to enable us to operate our business and the services we provide to our clients. Your personal data is transferred to (and stored by) these service providers who generally fall under the following categories:
 

• Website analytics

• Website and data hosting

• IT and system administration

• Document storage

• Email, contacts and calendar

• CRM, accounting and billing
   

These  ‘processors’ only process data on our behalf and won’t use your personal data for their own purposes and we only permit them to use it in accordance with our instructions and the law.
 

We may share your personal data with third parties where we are obliged to do so under other applicable law, for example:
 

• Government bodies, regulators and any other third parties necessary for Formative Content to meet its legal and regulatory obligations or is mandatory under applicable law.

• any third party in the context of actual or threatened legal proceedings, provided we can do so lawfully (for example in response to a court order);

• any third party in order to meet our legal and regulatory obligations, including statutory or regulatory reporting or the detection or prevention of unlawful acts;

• another organisation if we sell or buy (or negotiate to sell or buy) any business or assets;

• another organisation to whom we may transfer our agreement with you.
   

11. International Transfers
 

Your Personal Data may be processed outside of the UK/EEA. This is because the organisations we use to provide our service to you may be based outside the UK/EEA.
 

We have taken appropriate steps to ensure that the Personal Data processed outside the UK/EEA has an essentially equivalent level of protection to that guaranteed in the UK/EEA. We do this by ensuring that:
 

• Your Personal Data is only processed in a country which the Secretary of State/European Commission has confirmed has an adequate level of protection (an adequacy regulation), or

• We enter into a UK International Data Transfer Addendum (“IDTA”) and Standard Contractual Clauses (“SCCs”) with the receiving organisations and adopt supplementary measures, where necessary.

• (A copy of the IDTA can be found here international-data-transfer-agreement.pdf (ico.org.uk)

• (A copy of the SCCs can be found here Standard Contractual Clauses (SCCs)) .
   

12. Marketing Communications
 

From time to time, with your consent we may use your information to contact you with details about our products and services which we feel may be of interest to you.  You have the right at any time to stop us from contacting you for marketing purposes. If you wish to exercise these rights you can do so by following the ‘unsubscribe’ link on any emails received or contacting us at dataprotection@whatspossiblegroup.com   
 

13. Your rights and how to complain
 

You have certain rights in relation to the processing of your Personal Data, including to:

• Right to be informed
  You have the right to know what personal data we collect about you, how we use it, for what purpose and in accordance with which lawful basis, who we share it with and how long we keep it. We use our privacy notice to explain this.

• Right of access (commonly known as a “Subject Access Request”)
  You have the right to receive a copy of the Personal Data we hold about you.

• Right to rectification
  You have the right to have any incomplete or inaccurate information we hold about you corrected.

• Right to erasure (commonly known as the right to be forgotten)
  You have the right to ask us to delete your Personal Data.

• Right to object to processing
  You have the right to object to us processing your Personal Data. If you object to us using your Personal Data for marketing purposes, we will stop sending you marketing material.

• Right to restrict processing
  You have the right to restrict our use of your Personal Data.

• Right to portability
  You have the right to ask us to transfer your Personal Data to another party.

• Automated decision-making
  You have the right not to be subject to a decision based solely on automated processing which will significantly affect you. We do not use automated decision-making. 

• Right to withdraw consent
  If you have provided your consent for us to process your Personal Data for a specific purpose, you have the right to withdraw your consent at any time. If you do withdraw your consent, we will no longer process your information for the purpose(s) you originally agreed to, unless we are permitted by law to do so.

• Right to lodge a complaint
  You have the right to lodge a complaint with the relevant supervisory authority, if you are concerned about the way in which we are handling your Personal Data. The supervisory authority in the UK is the Information Commissioner’s Office who can be contacted online at:
   

Contact us | ICO

Or by telephone on 0303 123 1113

For supervisory authorities in other countries within the EU see the link below:

https://edpb.europa.eu/about-edpb/about-edpb/members_en

 

How to exercise your rights

You will not usually need to pay a fee to exercise any of the above rights. However, we may charge a reasonable fee if your request is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.
 

If you wish to exercise your rights, you may contact us using the details set out below within the section called ‘How to contact us and our Data Protection Officer’. We may need to request specific information from you to confirm your identity before we can process your request. Once in receipt of this, we will process your request without undue delay and within one month. In some cases, such as with complex requests, it may take us longer than this and, if so, we will keep you updated.  
 

14. How to contact us and our Data Protection Officer
 

If you wish to contact us in relation to this privacy notice or if you wish to exercise any of your rights outlined above, please contact us as follows:
 

94 White Lion Street

The Angel

London

N1 9PF

dataprotection@whatspossiblegroup.com

Tel:  +44 (0)2075396100

 

We have also appointed a Data protection Officer (“DPO”). Our DPO Evalian Limited can be contacted as follows:
 

West Lodge

Leylands Farm

1 Nobs Crook

Colden Common

Winchester, SO21 1TH

Email:  dpo@evalian.co.uk

Tel:  03330 500111
 

Please mark your communications FAO the ‘Data Protection Officer’.
 

15. Changes to this privacy notice

We may update this notice (and any supplemental privacy notice), from time to time as shown below. We will notify of the changes where required by applicable law to do so.
 

Last modified 30/05/2025

You can find previous versions of this notice here.