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This week’s edition comes from our Print Production Director, Neil Langford,✍️ to explain just what you could be missing out on by not including Print in your media mix…

A divided Britain. Polarised politics. Widening wealth gaps. Sounds familiar, right? Plenty of rhetoric about groups who can’t - or won’t - meet in the middle. But that got us thinking, isn’t the same true for marketing? 🤔 We’ve got our own divisions to wrestle with: fragmented audiences across the media landscape and the big one… Brand vs. Performance.

This week, Alex Barrett, an AV Director at The Specialist Works, discusses how live sport continues to dominate screens, drive mass engagement, and unlock powerful media moments for Entrepreneurial Brands.