Welcome to The Specialist Works UK.

Wir haben eine Webseite für Kunden in Deutschland.

Weiter zu TSW Deutschland Stay on TSW UK

Welcome to The Specialist Works UK.

Ce site est aussi disponible en Français.

Continuer de TSW France Stay on TSW UK

Welcome to The Specialist Works UK.

We have a website for clients in the United States.

Proceed to TSW U.S. Stay on TSW UK

Welcome to The Specialist Works UK.

We have a website for clients in Ireland and the EU.

Proceed to TSW Europe Stay on TSW UK

Welcome to The Specialist Works UK.


继续 TSW 中国 Continue browsing our UK site

TSW Acquires Pace Media

On Monday 10th July, TSW announced the acquisition of Pace Media, the specialist international full service TV agency.

This bold move forms part of TSW’s growth strategy following the recent acquisition of Atlanta-based Elarbee Media and the opening of offices in New York and Beijing earlier this year.


Pace Media will be rebranded to The Specialist Works and its staff will be based at TSW’s London HQ in Angel. The Managing Director and Founder of Pace Media, Nick Illston, joins TSW’s UK board.

The acquisition offers TSW clients access to Pace Media’s TV buying in over 50 countries.  Pace clients including Miniclip, Zoho and Pretty Simple will now have access to TSW’s full digital and offline media buying and its Pathways planning team. In addition, the teams will combine the best of their respective data analytics and creative and production services. Both agencies already specialise in ecommerce, gambling and app clients.


TSW also announced two senior appointments to its Pathways planning and strategy team. Sean Meikle joins as Director from M2M where he was Managing Partner and Sam Sparkes joins from Response One Direct Marketing as Client Services Director.


Comments on the Pace Media acquisition:

“This is a mouth-watering prospect. There are remarkably few TV agencies in the world that e- and m-commerce companies can trust to scale their businesses, but this acquisition will deliver spectacular, best in class solutions for these brands.  Nick and his team share TSW’s ambition and vision and we can’t wait to welcome them and get started on this next exciting chapter together.” Martin Woolley, CEO at The Specialist Works

“TSW and Pace are two of the most dynamic and forward-thinking agencies in the UK, both driven by data and both with a global outlook. I am sure that together, under the TSW brand, we are going to achieve great things for our clients and teams.” Nick Illston, MD at Pace Media



Cookie Preferences

May we use cookies to deliver a better service to you? We take your privacy very seriously. Please see our privacy policy for details and any questions.

Select an option to continue

Your selection was saved!



To continue using our website you need to select, if you agree to use tracking and analytics cookies (third-party cookies). Here's what your selection means:

  • Yes:
    All cookies such as tracking and analytics cookies are set.
  • No:
    Only cookies that are necessary for the functionality of this website are set.

You can change your cookie setting here anytime: Privacy Policy. Contact