This October, the UK’s longest-standing electric vehicle charging company, Pod Point, has become the traffic and travel sponsor across the Virgin Radio Network. Secured by The Specialist Works, the sponsorship aims to drive awareness and consideration, as well as increase traffic to Pod Point’s site.

The 8-week campaign features a 10-second, pre-recorded credit which will run across all Virgin Travel Bulletins from Monday to Friday as well as Saturday and Sunday mornings. The sponsorship will give Pod Point one of the highest-frequency opportunities available.

Created by What’s Possible Group Creative Studio, the creative copy highlights Pod Point’s credentials as the only charge point manufacturer to have a Which? endorsed installation service as well as a What Car? endorsement of Best EV Home Charger 2023.