Parry Jones appointed as CEO of The Specialist Works

We’re proud to announce that Parry Jones has been appointed CEO of media planning and buying agency, The Specialist Works, and parent company What’s Possible Group.

24th October 2023 Read time: 2 minutes

In his new role as CEO of The Specialist Works and What’s Possible Group, Jones will commit most of his time to leading The Specialist Works, one of the UK’s largest independent media agencies, in its mission to drive disproportionate business outcomes for entrepreneurial brands.

Jones follows in the footsteps of Martin Woolley, who is moving to the new role of Executive Chair of the Group’s acquisition arm, Make Possible. In his group role, Jones will continue to work closely with Woolley to support a growing portfolio of marketing services start-ups.

Having begun his career at Haymarket Publishing, Jones joined the agency as a media buyer over 17 years ago. In 2018 he played a leading role in the successful management buyout of The Specialist Works, before being a key architect in the formation of the new parent company, What’s Possible Group three years later.

Throughout his tenure with the agency, Jones has played a critical role in shaping the business: its solutions, services, and culture. He has been the driving force behind new product development and execution, led business acquisitions, and has been an exemplary Deputy CEO for the last two years. His considerable experience made him the ideal candidate for this new leading role.

Martin Woolley, new Executive Chair, Make Possible, said: “Now is the perfect time to be handing the reins to Parry. He’s a brilliant leader – there’s no one better for the next stage of our growth. I look forward to supporting him on the journey.”

Parry Jones, new CEO, The Specialist Works and What’s Possible Group, said: “It is an honour to lead an incredibly talented and passionate bunch of specialists—people who love their craft and love their clients.

We’re going to stay laser-focused on the needs of entrepreneurial marketers, understanding the challenges they face as ambitious people working in fast-paced environments, often fighting against higher-spending competitors. We will continue to deliver media and creative that is disproportionately impactful in achieving their business goals.”