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News & Articles


The Specialist Works promotes Verity Brown to Managing Director

26 May 2021, London UK: Independent media services agency, The Specialist Works, today announced the promotion of Verity Brown to Managing Director. Brown, who joined The Specialist Works in 2015 to lead the planning team, has been Managing Partner for the past four years, successfully bringing in high-value new business including Frasers Group, Ovo Energy, […]

Abel & Cole consolidates all media planning and buying into The Specialist Works

22nd September 2020 – Online organic grocer Abel & Cole has appointed The Specialist Works as its agency of record to fuel the brand’s growth through a new integrated media strategy.  The Specialist Works will help Abel & Cole deliver a new strategy which aims to balance customer acquisition and retention with longer-term brand building. The review comes as Abel & Cole looked to consolidate its off and online media planning and buying.   For over 30 years […]

Welcome to The Land of Independents

In an industry first, we’ve joined forces with the UK’s best independent media agencies. Welcome to The Land of Independents.

NordVPN appoints international media agency The Specialist Works

6th August 2020 – NordVPN has appointed The Specialist Works as its agency of record to fuel the SaaS brand’s growth across the UK, France, Germany and the Netherlands. The Specialist Works will help NordVPN deliver a new data-driven marketing strategy to drive brand awareness and customer acquisition across key European markets. The review comes […]


13th July 2020: Pintarget, the hyper-local data and media specialist, is joining independent media and marketing services agency The Specialist Works Group to create Pintarget by The Specialist Works.    The Specialist Works Group (TSW Group) will be the majority stakeholder of the new entity which offers ‘local at scale’ to meet the increasing demand for hyper-local marketing strategies for national brands.    Pintarget was founded in 2016 […]

How PrettyLittleThing became a PrettyBigThing

Awarded silver in the Best Long-Term Media Strategy category at the Media Week Awards. Read the entire story on https://www.mediaweekawards.co.uk/results-2019/

The Partnership Programme – Christmas Edition

Hosted at ICETANK in London on 27th June from 3.30-5.30pm, the second in our series of partnership events will explore the power of partnerships at Christmas. Gain actionable insight on how to get the most out of your partnership and wider marketing activity throughout the festive season (including Black Friday and Cyber Monday). Some of the […]

What’s Possible 19: pirates, prancercise and possibilities

On 18th October The Specialist Works brought 300 senior marketers, media owners and thought-leaders together to ask What’s Possible. But in doing so we set a rule for our speakers: no fluffy theories, only ideas you can action in the next 12 months. They delivered. Here are some of our highlights from the day – […]

China International Advertising Festival (CIAF)

Last week I attended the Belt and Road Advertising Conference in Harbin, China. Leading Chinese brands and officials came together with international representatives – including a UK delegation led by the IPA – to discuss how Chinese companies can work most effectively in other markets and strengthen ties in Europe and beyond. I spoke on […]

The Specialist Works continues US expansion with opening of LA office

First new office since recent management buyout and appointment of new MD New office follows success of NYC and Atlanta, in response to client demand for international solutions Richard Downey, The Specialist Works’ board member, to lead. Several clients secured ahead of opening   Los Angeles, 26 September 2018. Independent international media agency The Specialist […]

The Specialist Works in Management Buyout

Martin Woolley CEO and Parry Jones COO will lead the company Immediate cash bonus for all non-director staff Employees eligible to share in a £2.5million future business growth bonus Independent international media agency The Specialist Works has completed a management buyout led by CEO Martin Woolley and COO Parry Jones. The deal sees ownership of […]

My China Joy

Shanghai’s China Joy games conference is an insane experience. Setting aside typhoon Jongdari which hit Shanghai and temporarily reduced the temperature to around 30 degrees, and ignoring being served soup containing a closed-eyed, open-beaked pigeon, the conference itself is a spectacle… Eardrum-shattering anime music combines with glossy stages full of showgirls strobed by hundreds of […]

The power of Partnerships

Hosted on The Specialist Works’ sunny rooftop terrace on Tuesday 26th June, some of the UK’s best-loved brands came together to collaborate and grow with The Partnership Network. With over 100 brands ready to partner up, The Partnership Network facilitates the sharing, co-operation and collaboration between ambitious growth brands. Throughout the year we host events […]

TSW’s Reanna discusses issues digital marketers face at Silence Please conference

The day GDPR becomes law (Friday 25th May – but you knew that), our very own Reanna Francis is speaking at Silence Media’s Silence Please conference. Reanna is one of our Senior Digital Executives, and a perfect candidate to discuss the challenges our industry is up against (and how we might overcome them). She’ll confront […]

Anxiety and Me

As part of the TSW Diversity Network, we discuss a wide number of topics and issues that influence inequality and create an unbalance in and out of the workplace. Staff members volunteer their thought pieces and share them internally with the whole company every week on our intranet. This week is Mental Health Awareness Week […]

Research proves TV is an untapped media channel for mobile brands

The Mobile Games Developer Trends Study by Pocket Gamer Biz, in association with The Specialist Works, suggests mobile marketers are missing out on huge opportunities by not using traditional media channels. The trends study created in conjunction with Pocket Gamer Biz, highlights that mobile brands aren’t utilising offline channels such as TV, Radio, OOH and […]

TSW’s Insight for Sore Eyes: April round-up

Welcome to the April round-up! Keeping you up to speed on TSW’s latest news and views, plus those all-important media industry highlights which cannot be missed! Features this month include: the latest trends and insights from the recent Mobile World Congress (MWC), as well as an all important save the date for our next mind […]

An insightful visit to the Mobile World Congress (MWC)

A few weeks ago, our very own Global New Business Director, Richard Downey, joined over 100,000 visitors to the Mobile World Congress (MWC) at Fira de Barcelona. In this article he shares his experience and insights from this monster of a conference. Set over 9 exhibition halls and four days MWC has become, along with […]

Bringing People Closer Together?

Implications for Advertisers Last month, two of the biggest digital media firms responded to the general criticism of their platforms. Facebook announced that they will be making significant changes to the way the platforms algorithm displays content within the newsfeed. For consumers this will mean fewer ads and branded page content and a stronger focus on […]

Media trust in a fake news world

Media trust in a fake news world: how consumers are placing their trust back in the dial What’s the deal with fake news, and is it really such a big issue? We are living in an era where conversations around “fake news” and “alternative facts” are mainstays in the public dialogue. From Brexit to the […]

Your World Cup 2018 Media Advice

The Specialist View: Your World Cup 2018 media advice Your guide through the media landscape during the globe’s biggest sporting event Over 3 billion people watched the World Cup in 2014, making this football extravaganza the globe’s biggest single sports event. Given this enormous reach and potential, it’s no surprise that we’re already starting to […]


We’re thrilled to announce that the 2017 Drum Network Awards have awarded TSW both Media Agency of the Year (again) and Agency of the Year for Partnership/Collaborative Marketing (again)! As serial winners of the prestigious Agency of the Year Award (2014, 2015 and 2016), TSW were well prepared to impress the judges this year too, […]

The impact of Black Friday

The impact of Black Friday on the UK’s fastest growing digital businesses Working with more eCommerce brands than any other UK media agency, here at TSW, we’re in a privileged position to comment on this year’s record-smashing extravaganza!  Here’s our Black Friday analysis from several from the UK’s fastest growing online retailers. Purchase intent increases […]

Grow your business with The Partnership Network

The Partnership Network, invited selected brands to find their perfect partner – TSW’s Jasmine Coombs shares her thoughts on the Christmas themed do. On Thursday 30th November, The Partnership Network hosted another hugely successful networking event – marking the launch of the new TPN Brand Directory app. Some of the UK’s biggest and best loved […]


Welcome to the October round-up! Keeping you up to speed on TSW’s latest news and views, plus those all-important media industry highlights which cannot be missed! Features this month include: Mass exodus in the media industry: What does it take to be a media agency leader?; Facebook and TV work in synergy; The Specialist View: Festival […]

Welcome to TSW Bristol!

The opening of our new office in the heart of Bristol Overlooking Bristol’s historic waterside, One Glass Wharf became the new home of the TSW ‘West’ team on Monday 13th November. Migrating from the long-standing Chilcompton office, the 30-strong team huddled with anticipation before crossing the bridge and stepping into their new dynamic work space. […]

Festival of Marketing 2017 Round Up

TSW’s Senior Planner, Sarah Burns, shares her highlights   After two days experiencing futuristic digital tech, the science of marketing and the secrets of top brands’ marketing strategies, my passion for marketing was supercharged. And that was all before I witnessed a hotly anticipated battle of marketing minds, Mark Ritson and Byron Sharp, debate whether […]

Insight for Sore Eyes – September

Insight for Sore Eyes is a once a month round-up of news and comment from our specialists and selected stories from the media marketplace; we hope you find it useful for your business. Features this month include: The Specialist View: Welcome to TSW’s first ever conference: Performance ‘Focus 18’; Media consumption is on the up!; […]

TSW’s Cathy McPherson speaks to WeAreTheCity

Five tips for women working in the media industry TSW’s Client Success Director, Cathy McPherson, writes for WeAreTheCity Read the full article here With over 30 years’ experience in the media industry, Cathy was invited to speak with WeAreTheCity and give her advice to women working in the industry. Although Cathy acknowledges a positive shift […]

A new breed of media agency

TSW: The International Performance Media Network for growth brands Our innovative services cater precisely for the unique challenges of high-growth digital brands. A lot has happened at TSW over the last year that we thought we’d share with you, some highlights include; The acquisition of the International TV agency, PACE Opening offices in New York […]


Set against the backdrop of Brighton’s 5* The Grand Hotel, we sorted the performance proof from the flagrant fugazi, deduced digital certainty from salesy smoke and mirrors, and we partied ‘til dawn on the seafront; welcome to Performance ‘Focus 18’. The aim was to rewrite the rules of performance; to redefine what performance means. Bold […]


The launch of Performance ‘Focus 18’ On Thursday 14th September at The 5* Grand Hotel in Brighton, TSW hosted our first performance-orientated conference and gala dinner, Performance ‘Focus 18’. Set against the beautiful backdrop of The Grand, we were thrilled to welcome some of the industry’s guiding lights. Along with representatives from some of UK’s […]

TSW’s First Alumni Party!

TSW’s First Alumni Party: A Night to Remember! Any TSW’er knows that once you are a TSW’er you’re always a TSW’er. Coined by staff members themselves as ‘The TSW Family’, working at this disruptive-by-nature organisation not only offers professional development, but also an opportunity to join a pretty welcoming bunch who like to have fun! […]


Insight for Sore Eyes is a once a month round-up of news and comment from our specialists and selected stories from the media marketplace; we hope you find it useful for your business.   Features this month include: The Specialist View: App acquisition marketing. More than just Google and Facebook; Are C4 having their cake, […]

The Future of App Acquisition Marketing

App acquisition marketing. More than just Google and Facebook. Global New Business Director and Mobile Marketing Expert, Richard Downey, comments on the future of app acquisition marketing Mobile apps. Love them or hate them they play a key role in most of our lives. Whether planning your route home via Trainline, planning your next holiday […]

Bristol…the place to be

Tired of the daily grind? Ever considered a sea change? TSW are opening an office in bustling Bristol in October 2017, with open positions ranging from entry level up to associate director, and we think it’s an obvious choice for so many reasons. Here’s just a few to tempt you into becoming a Bristolian; Culture […]

Behind the scenes with TSW & Huuuge Casino

After the success of the first collaboration, Huuuge Casino chose TSW Creative (TSWC), for a second campaign for their mobile free-to-play casino app. Take a sneak peak being the scenes of the team’s on-location shoot with their sleek video. See the work that goes into the process, with guest stars including a skateboard, a swimming […]

The death of newspapers’ political influence?

Newspapers ‘lost it’ when it came to influencing the 2017 UK election: Why? And how does this affect advertisers? It’s true of every generation, young people don’t want to follow their elders. It’s what sparks change throughout society – whether it be in popular culture, social morals, technology, or politics. This rang true in the […]

Choose the TSW Life

#scrunchsafariselfie #choosethetswlife On a sunny morning in July, many of the TSW family (we’re talking Germany, China and Ireland teams as well) were ferried from our various office locations across the UK to a surprise destination for our annual Summer Strategy Day. Rounding out the end of our ‘Wellness Week’ which involved days focused on […]

TSW Acquires Pace Media

On Monday 10th July, TSW announced the acquisition of Pace Media, the specialist international full service TV agency. This bold move forms part of TSW’s growth strategy following the recent acquisition of Atlanta-based Elarbee Media and the opening of offices in New York and Beijing earlier this year.   Pace Media will be rebranded to […]

How To Produce Winning Drtv Ads For Gaming Apps

When it comes to making successful DRTV ads, the main thing to ask yourself is: will they produce a direct response!? Once the ad rolls, will the audience immediately understand what it is you’re offering and what they need to do to get it? Alongside that, will the results from such advertising stack up nicely […]

You’re invited to learn more about ‘Raised’

Do you work or are affiliated with a medium/large charity? If you do, TSW invites you to join us on Tuesday 18th July to learn more about the new app ‘Raised’ ‘Raised’ is a new fundraising initiative that aims to raise £100m+ for UK charities.   If you would like to hear more about how […]

The power of teamwork

Martin Woolley, CEO of TSW, gives an insight into life at a fast growing company, and reveals the importance of retaining a work-life balance in a busy, bustling office environment. In the IDG Article, Martin comments on how gallons of tea, family and workplace ‘collaboration’ all continuously play a part in his day to day […]

Cannes Lions Festival in Focus

TSW’s Ed McDermott, from our strategic planning team Pathways, shares his highlights of the festival of world-class creativity Storytelling & Identity in the Changing Media World As “new media” continues to grow and evolve, brands and traditional content providers are being challenged to be innovative. Whilst VR could be on the cusp of wider adoption, […]

Winners at the 2017 First Women Awards

Winners at the 2017 First Women Awards TSW are proud and delighted to announce our beloved Director of Strategic Planning, Verity Brown, took home the coveted First Women of Media award. The 13th First Women Awards took place on Thursday 29th June 2017, at the lovely Hilton Bankside in London. Receiving nominations from over 600 […]

The power of employees as brand advocates

Our very own, Parry Jones, COO at TSW, commented on the importance of engagement, recruitment and retention of employees to build a strong consumer-facing brand. Read the full CMO article here. In the article, published by CMO.com, Parry said we are now living in the ‘age of authenticity’. ‘When it comes to brand perception, actions […]

TSW talks partnerships at the DCA Annual Summit

The Value of partnerships. Free customer acquisition, enhanced CRM engagement and accessing new audiences. Can you really have your cake and eat it? On Thursday 15 June 2017, our very own Parry Jones (COO, The Specialist Works) led a panel discussion at the Direct Commerce Association (DCA) Annual Summit on this very topic. Held annually […]

Inside the NEW Kent Office

Inside the brand NEW TSW Kent Office – The Garden of England Monday 19th June 2017, will be a day marked in the memory for all TSW staff with the highly anticipated opening of the revamped Kent office, in the theme of the Garden of England. As the heatwave continued, the TSW Kent team were […]

Fintech Advertising: How TV Puts Momentum Behind Brands

We often talk about the ‘digital revolution’ with an innate bias towards media consumption… how people are spending more time online or with mobile devices. What’s sometimes overlooked is the quiet(er) revolution in how other services are provided to consumers. Technology-driven products are beginning to overturn long-established industries, with the potential to complete disrupt entire […]

TSWC: ECMOD Award Winners 2017!

TSW Creative win ECMOD’s Best Catalogue Creative & Production B2C for their work with the RSPB! The creative execution of the catalogue is paramount to RSPB’s continued growth. Not only does it need to reflect the brand ethic and ongoing mission, but it also needs to deliver performance. The TSWC team are experts in this […]

Why TV Advertising Works: A Comprehensive Guide

The world’s first TV advert was broadcast almost 80 years ago – and in that time TV has grown to become the most dominant form of advertising across the globe. Even in an age of changing media habits and digital media giants, it remains a colossal force for brands. The simple reason being; it’s ultra […]

Agility and Innovation with eHarmony

With innovation and rapid reaction, eHarmony and TSW find new opportunities in our uncertain political landscape.   In amongst the political turbulence we are facing in the UK right now, you wouldn’t think looking for love would be at the top of anyone’s priority list. However, with some very clever research, eHarmony have found that […]

Global Media Consumption: TV Remains Dominant As The Growth Of Mobile Media Levels Out

It’s not surprising that numerous industry commentators predicted ‘the end of traditional media’ when observing the surge in mobile internet consumption over the last 6 or 7 years. If that trend was set to continue, that could well have been the case. But Zenith Media’s latest Media Consumption Forecast has provided some new figures that […]

10 Reasons Why Political Campaigns Need Stricter Regulation

As TV advertising specialists, we know the compliance process inside out. The guidelines enforced by ASA in the UK are rigid and often restrictive and certain industries are under very strict controls about what they can and can’t say. For instance, the gambling industry, in which we have made countless campaigns over the past number […]

Facebook’s New Instream Ads

The Battle of Instream Ads:  Can Facebook’s new platform take on YouTube?  Facebook’s latest update is an all-time first for the platform; in fact, it could transcend them into the realms of digital video supreme leaders – move over YouTube and Vimeo TSW’s  social media expert, Kristy Hynes shares her insight on these new advancements […]

Business Development Graduates: Looking to break into the ad industry?

Are you a graduate looking to make your first move into the advertising industry? If so, we have an exciting opportunity at The Specialist Works that will certainly be of interest. Our 6 month Business Development Graduate Scheme is a fantastic chance to learn your trade alongside an experienced team of highly talented individuals, as […]

Find your perfect partner

Find your perfect partner by tapping into pools of e-commerce shoppers   Martin Woolley, CEO at TSW, talks to Digital Marketing Magazine about the unbeatable value and limitless evolution of partnerships. Read the full article here. E-commerce businesses including Ocado, Boden, Hello Fresh and The White Company are amongst the future-thinkers reaping the rewards of […]

Celebrating the launch of Raised

Celebrating the launch of Raised, an app which represents a new way of doing business… for the good! TSW are the proud trustees of the new business app; Raised, which trades the undivided attention of hard-to-reach decision makers, in return for a payment to charity. It’s a no brainer, right?   On Wednesday 17th May, […]

Drtv In The Smartphone Era – Capture The Moment

In simple terms, general advertisers’ primary objective is to increase consumer awareness of a brand, product or service. DRTV, on the other hand, is more focused around a call-to-action to influence consumers into pursuing a specific action. Traditionally, that action would have been to call a dedicated phone number. A reasonable ask, you might think. […]

Martin Woolley talks to CITY A.M.

The most important asset to our business: Our People TSW’s CEO Martin Woolley talks to CITY A.M. about the art of people management In the article, published on 26th April, Martin discusses some of the more challenging ‘personality types’ at work and the art of managing them, including useful suggestions on best approaches. Please click […]

TV Advertising Costs: A Complete Guide

Since the big switchover from terrestrial to digital television, the media buying game has changed quite dramatically. Obviously, costs have fallen with the dramatic increase in supply – but the potential for bargain hunting goes deeper than that. There are numerous factors affecting cost, so to find the best value spots requires a sharp eye […]

The future is transactional: TSW Partnerships

The Partnership Network, invited selected brands to collaborate and grow their customer bases – TSW’s Laura Capp shares her insight from a buzzing afternoon. On Thursday 20th April, The Partnership Network hosted another hugely successful afternoon of collaboration and networking with some of the UK’s best loved brands. Guests flocked to the TSW HQ’s Moroccan-themed […]

TSW: RAR award winners again!

TSW are delighted to have won two awards at the RAR Awards 2017! Thank you to all our clients who voted for us again this year. On Wednesday 26th April the RAR (Recommended Agency Register) invited the most highly-rated agencies in the UK to attend their awards ceremony in Mayfair, London. What’s more, is that […]

Things We Learned From Last Week – 25th April 2017

  GAMING VIDEO TO GENERATE $4.6bn in 2017 http://www.gamesindustry.biz/articles/2017-04-19-gaming-video-to-generate-usd4-6-billion-this-year-superdata   According to the latest research from Superdata, the global audience for gaming video – esports and such, will reach 665m this year and is expected to increase 21% by 2021. This has informed a forecast of $4.6bn in ad revenue, “a level that would outpace […]

Youtube Influencer Marketing: What Role Should Vloggers Play?

What Are YouTube Influencers? These are the stars of user-generated video content, who have captured the attention of younger audiences by the millions. Because they start off as ordinary people, speaking candidly on smartphones and webcams, their audiences trust them. There’s little or nothing in terms of production and editing, just people telling their own […]

The progress of affiliate marketing

Affiliate marketing can now rival any other digital channel An insight piece by TSW’s affiliate expert Nakisa Mavaei CJ Affiliate recently published an infographic on how the affiliate channel can bring an increase in AOV, customer retention and revenue in offline sales, which can NOW rival any other digital channel. The industry has progressed rapidly […]

Mobile app user acquisition: The TSW way…

TSW has built a team of mobile app acquisition experts over the past three years. These experts work with a range of clients from the worlds of gaming, gambling, dating, travel and more; here’s a brief overview on how they maximise performance for our clients: Mobile video: Using video to drive app installs, and subsequently […]


Your TSW Guide to App Store Optimisation by Richard Downey, Director of Global New Business – Mobile What is App Store Optimisation? (ASO) ASO is the ‘foundation’ on which all app acquisition marketing should be built. Whether you are using paid mobile channels, offline, email or any other tactic to drive users towards your app. […]

Things We Learned From Last Week – 19th April 2017

  VIRGIN MEDIA LOOKS TO PARTNER WITH SKY http://www.thedrum.com/news/2017/04/18/virgin-media-partner-with-rival-sky-it-signs-up-adsmart-network   Virgin Media is in ‘advanced talks’ with rivals Sky, set to join its Adsmart network in attempt to attract ad spend away from Facebook and Google, by offering the ability to better target the right audiences. Other channels, such as MTV and Channel 5, have […]

How Mobile Games Marketing Should Tell Its Own Story

  Gareth Williams, Premier’s Director of Games, recently spoke in an article on Gamesindustry.biz about how mobile games require very different PR tactics to those of traditional console & PC game campaigns. He made some points that resonated with us at The Specialist Works – having worked on a large number of successful mobile game campaigns, […]

Going the extra mile: the value of a good print manager

Below is an email that was sent to TSW’s print management customers after a major print supplier sadly – and suddenly – went into administration   There is – and probably always will be – a debate about whether it is better to handle your printing in-house or use a print manager. The TSW print […]

Things We Learned From Last Week – April 14th, 2017

AMAZON SPENDING $4.5b ON VIDEO CONTENT   http://www.thedrum.com/news/2017/04/11/amazon-spend-over-4bn-video-take-video-rivals-year   Analysts at J P Morgan have reported that Amazon is set to spend over $4 billion on new video content in 2017. Some of this will be original programming – and some allocated to live streaming: most notably Thursday Night NFL games. This takes Amazon ever […]

Infamous Ad Fails

Nivea and Pepsi have us reminiscing on the bad old days http://fortune.com/2017/04/05/nivea-white-is-purity-ad/ http://www.independent.co.uk/arts-entertainment/tv/news/pepsi-advert-pulled-kendall-jenner-protest-video-cancelled-removed-a7668986.html   Like the old adage goes ‘all publicity is good publicity’. But no-one ever claimed that all advertising is good advertising. That’s because it isn’t. Sometimes it’s bad… very bad. Whether it’s down to hapless insensitivity – as we saw last week […]

Things We Learned From The Last Week

One of the things our Copywriter learned from the last week was that this Blog used to feature a section called ‘things we learned from last week’. In a week that featured April Fools Day, the formal beginnings of Brexit and another hundred Trump-related facepalm moments, any such continuation would be jumping in at the […]

Giving The Right Impressions: How Many Times Do You Need To Be Told?

It’s a fundamental question when you begin planning out an advertising campaign: how many times should an audience be shown an advertisement before they respond positively to the offer? Bizarrely, there is actually some consensus if you Google that question. A lot of people say 7; though there’s little agreement over what happens after that […]

YouTube TV: a credible platform for video advertising?

2017 has seen some pretty interesting developments at the frontline of digital media. Earlier this month, Google unveiled its premium subscription based YouTube TV service; and shortly after, The Wall Street Journal reported that Facebook, as well as announcing its set-top box video app, is open for pitches for TV-like shows across various genres. So […]

Sky Media Expands Its Programmatic Plans

Following an initial test phase earlier in the year, Sky Media (the division which handles ad sales) is now planning to offer an expanded inventory of ad spots for its live media purchasing platform (AVx) – which allows savvy media buyers to buy advertising on TV: live, in real-time. Already covering core audiences with Sky […]

Reserve your Place at GWW’s Partnerships Event

Reserve your place now to collaborate & grow with the Goodwill Works Partnership Network Event Thursday 20th April, 4pm – 6.30pm TSW, 94 White Lion Street, London, N1 9PF Book now as places are limited! If YOU want to know more about generating quality customers at LOW or ZERO cost through exchanging or trading marketing […]

Need To Know Differences Between UK & International Media Buying

In the digital age, brands have truly global audiences; and a properly evaluated media plan should look at the whole picture. But to calculate the market potential of the entire world may seem like a colossally daunting task, especially where there are different practises and systems for buying advertising on TV from country to country. […]

TSW & Huuuge Casino launch the international TV campaign

‘Bragging Rights’: The launch of the international TV campaign From TSW & Huuuge Casino On 13th March, TSW and Huuuge Inc. launched the international TV campaign ‘Bragging Rights’.  The real-time social casino games developer appointed TSW to promote their leading mobile free-to-play gaming app Huuuge Casino. As the fastest growing social casino app on iOS […]

Why Online Brands Are Turning On To TV

The start of 2017 has seen plenty of industry headlines about the increased TV advertising spends of digital businesses. Up 8% to a total of £639m in 2016, further growth is forecast and simply put, TV is where the smart money is going. There are some unique reasons why TV advertising is being realised as […]

Bursting the Paid Search Bubble!

TSW: Inspiraction Events Bursting the Paid Search Bubble TSW’s senior digital executive, Kristy Hynes shares her insight and learnings… On a stormy Thursday whilst most of London hid away from the ever-raging Storm Doris, industry experts from across the city flooded the TSW halls to take part in another of our thought-provoking inspiraction events. With […]

How TV Advertising Is Making A Comeback In 2017

Hi! Welcome (back) to our blog! As our website evolves, this is where you’ll find general updates, interesting insights and other articles of distraction… such as this: Don’t call it a comeback It would be an understatement of epic proportions to say 2017’s set to be an interesting year, but even whittling it down to […]

The value of DOOH in a performance world

The value of using data targeting customer behaviour in a performance world DOOH (Digital Out Of Home) is becoming more entrenched in the furniture of the OOH landscape, and as this evolving landscape is getting bigger TSW are harnessing customer data and performance insight to make this emerging channel performance led. DOOH is the chimera […]

Inside TSW’s Quirky Office

TSW’s quirky office Digiday‘s Grace Caffyn interviews our CEO Martin Woolley When performance agency TSW tricked out its North London HQ, it didn’t call a pricey interior design firm. Instead, it tapped the cheaper option, Jephsons Shopfitters — which specializes in the food retail, hospitality and catering industries — to decorate all three floors. The […]

TSW client LeoVegas joins forces with Johnny Vegas

TSW client LeoVegas.com rocket-launches new advertising campaign with Johnny Vegas TSW client LeoVegas launched their new TV advert on Wednesday 22nd February, and starred new brand ambassador Johnny Vegas alongside familiar-face Leo the lion. With TSW planning and buying all of LeoVegas’ TV activity, the debut ad 90” copy ran on Sky 1 during Ross […]

TSW celebrates clients, campaigns, innovation & people

And the winner is… The TSW Purpose Awards. Brighton. ‘They inspire us to do better!’ Lauren Crane, PA to Martin Woolley Between the fabulous three-course meal and wine a’flowing, the TSW’ers celebrated the game-changing and passionate nature of the winners (whilst secretly plotting what could be done next year to top that!). This is the […]

To Brighton for the TSW Purpose Conference

Happy Staff = Superior Performance = Happy Clients Friday 27th January 2017. The Grand Hotel. Brighton. Fourteen years have passed since Jim Lewcock sold his car to start TSW. A company built on people. The opening credits of this not-so-normal-company conference were the first illustration of this. A chronological year-on-year video presenting every individual in […]

Reaching the ‘screen-neutral’ younger viewer

Video viewing time is robust amongst younger audiences; smart TVs are boosting consumption and this return to bigger screens has positive implications. TSW’s Associate Director – Digital, Sam Vandermark, explains… Ultimately video viewing time isn’t decreasing, it’s simply that the medium on which this viewing time is spent is diversifying, and there is ongoing cross-pollination […]

ITV4 a good bet for mr green

ITV4 is a good bet for mr green mr green tasked TSW to find ways to grow their brand and build credibility A wide-ranging deal was constructed that allows mr green to attach their sponsorship idents to every unsponsored programme on the channel between 21:00 and 29:59 (05:59) every day for a year. We also […]

TSW announces Senior Team Promotions

The Specialist Works bolsters its senior team with a raft of promotions; going from strength to strength with global expansion and surpassing £100 milllion in billings TSW is delighted to announce a raft of new senior roles. The announcement comes after the agency’s billings exceeded £100 million last year. Jim Lewcock, who founded the company […]

2017 predictions for print

What do you think will represent the single biggest opportunity for printers in 2017 and why? E-commerce, e-commerce and e-commerce. The industry is growing rapidly and it’s almost impossible to scale a business on digital advertising alone. So printers have a real opportunity to align their offering with the growth of this industry. What was […]

17…with a bullet!

PrintWeek notes that Jim, a new entry in the list this year, “is known throughout media land for his infectious energy and penchant for fancy dress*…” and that “…he might not be your typical straight-laced CEO, but you underestimate him at your peril.” *See evidence below…

2016 TV round-up and looking ahead to 2017

A round-up of all that mattered in 2016 TV programming and a taste of some of the highlights in store for 2017 TV still dominates the new video world. Its scale, reach and impact are unrivalled. Despite new trends and patterns in how we consume television, the fundamentals remain the same.  According to Thinkbox we […]

The night Goodwill Rocked

TSW is super-proud to have raised over £1m of FREE advertising for UK charities Plenty of festive food and drink, a live band and the aforementioned Bad Santa all contributed to the party mood. And to coincide with the day of the party, News UK really got into the spirit of Goodwill and ran ads […]

The P Word: TV in a programmatic world

A thought-provoking TSW Inspiraction Event After a short break, Graeme Lynch from TubeMogul gave us a view of how things might look in five years’ time, and what the programmatic expansion of TV advertising could do to the UK market. David Cloudsdale from Adalyser presented a quick overview of how they are working on a […]

Double Winners at the Drum Network Awards

TSW wins Media Agency of the Year (again) and Partnership/Collaborative Marketing Agency TSW are delighted to be double winners at the 2016 Drum Network Awards. We’re serial winners of the Media Agency gong  (in 2014 and 2015)  and again this year we had plenty in our armoury to impress the judging panel: major new client […]

Building brands with digital

Tackling fraud with good practice principles The DTSG (Digital Trading Standards Group) has created “UK Good Practice Principles” looking to create an industry-wide standard of effort to reduce fraud and ensure brand safety across all digital display advertising I recommend that any media agency worth their salt should gain accreditation, certainly around the growing requirement […]

On the winning team at The Drum Creative OOH Awards

TSW was part of the team that won top prize in the Transport category at The Drum Creative OOH Awards for our work with Clash of Kings (ELEX Technology). We worked with Talon Outdoor and The Sharp Agency across the campaign and this award (entered by Talon) was specifically for the station domination of Oxford […]

The world’s biggest shopping day

Singles Day. Want a share of the world’s biggest shopping day?   TSW’s Richard Downey on how you can get involved…

Mythbusting programmatic TV

There’s lots of talk about programmatic TV being the future at the moment, but exactly where are we? TSW’s Matt Whelan takes a hard look at some of the current lore surrounding innovations in TV. Online video doesn’t generate response Online video gets a bad deal, because it often sits in a silo along with […]

Shortlisted in two categories!

The Drum Network Awards 2016 TSW are delighted to be shortlisted in two instances for the 2016 Drum Network Awards: Media Agency of the Year and Partnership/Collaborative Marketing Agency of the Year. We’re serial winners of the Media Agency otY gong and again this year we had plenty in our armoury to impress the judging panel: […]

If it’s September it must be Helsinki

TSW’s Richard Downey recounts his highlights from the latest in the Pocket Gamer Connects series I was delighted to be asked to address the audience in the ‘Monetise, Retain, Acquire’ conference. The chance to spend a couple of days amongst some of the top mobile gaming executives in one of the leading mobile gaming territories […]

The Partnership Network in New York

Organisations including Eaglemoss, Time Inc., T-Mobile, Hello Fresh, Omega, The Week, Charles Tyrwhitt and Focus Camera attended the event and the feedback was very positive: “ I felt so inspired by the presentation”, “The event was amazing…”, “I realised how much potential we have in this field…” The Goodwill ‘movement’ is up and running. Who […]

Black Friday, go big or go home

IPA Insight report – Black Friday: Deal or No Deal TSW’s Lenga Ball brings you the lowdown from the IPA Insight Centre’s report. More Than Just Another Sale: re-engaging with the customer experience Discount events have become the retail ‘norm’ and they’ve left many shoppers feeling fatigued and disengaged. To combat this, social media can […]


Winners at the 2016 UK Agency Awards! As the UK’s only independent international performance media agency, specialising in online and offline customer acquisition, TSW was also shortlisted in two other categories: Best Large Agency and Most Impressive Agency Growth. The awards celebrate exceptional agencies, campaigns and talent, recognising excellence in the way that agencies are […]

Mythbusting inserts

Younger, smarter and more resilient: mythbusting the inserts market in 2016 By Sian Lepperd, Associate Director, Print Media Despite print pessimism, and associations with the grey market, recent market reviews on how inserts are being bought and consumed reveal the medium is more diverse than you think. It’s hitting an untapped younger market, booming for […]

It’s only Goodwill Rocks…

…and everyone likes it! The original idea came from CEO Jim Lewcock, after he spent some time with Richard Branson and his team at Virgin Unite. The inside story about how Jim and the team got the idea off the ground  is here on the Virgin website. And get the full lowdown on the Goodwill Rocks […]

China Joy report

Five things I learned at China Joy 2016… by Richard Downey Global New Business Director, Mobile One of the biggest digital entertainment expos on the planet, China Joy is an annual conference full of the weird, wonderful and inspiring developments in consumer technologies. While spreading the word about TSW’s leading TV for apps tracking solution, […]

Top of the podium in The Drum’s Independent Agency Census

TSW has topped the Media Agencies table for financial performance in The Drum’s 2016 annual Independent Agencies Census, a research report that provides a comprehensive overview of the independent marketing agency landscape. Our strong performance across all categories scooped us the silver medal place on the Elite Media Agencies list. Read more about TSW…

OOH branded content opportunities

TSW’s OOH partner, Talon Outdoor, reviews the rise of branded content opportunities Since the dawn of the digital era, content advertising has been bubbling under, but in recent years it has soared. We are at the beginning of an evolution of how digital advertisers operate, pulling back from more generic broadcast messaging and shifting towards […]

Mr Green comes to TSW

TSW is a safe bet for Mr Green Award-winning online gaming company Mr Green has appointed TSW to handle its media planning. The agency won the business from the incumbent Carat after a competitive four-way pitch. Jim Lewcock, Founder and CEO at TSW said: “Mr Green is a smart, future-facing brand that puts entertaining consumers […]

High frequency sampling with Adalyser V4

“There is nothing so terrible as action without insight” Johann Wolfgang von Goethe, writer and marketing visionary(!) 1749-1832 Here at TSW, we couldn’t agree more. We invest in insight tools from the very best tech firms and in some cases we help them to develop and beta test new products and capabilities. This enables us […]

How to make TV for Apps accountable

How to make TV for Apps accountable, accessible and brilliant From train tickets to dry cleaning, apps now command more of our TV ad space than ever before and the numbers show it. In one sector in particular (mobile gaming) we’ve seen investment in app advertising single-handedly buck the trend in the decelerating entertainment sector. […]

Admap features TSW CEO

1. What they don’t teach you at Harvard Business School By Mark McCormack Published by Profile Books, 1994 When I was young, dumb and full of ambition, this is the first business book I ever read. It gave me some practical pointers on setting up a company, such as ‘whatever you think it’s going to […]

Goodwill Rocks!

TSWs CEO, Jim Lewcock, is passionate about ads giving back… Inspired by our good friends at Virgin Unite to combine “profit and purpose” with our day job, our mission is to open up FREE and remnant direct marketing space for selected charities in 2016 and beyond. With the generous cooperation of hundreds of leading UK […]

Hurtigruten appoints TSW

We are delighted to announce that Norwegian adventure cruise company, Hurtigruten, has appointed TSW to handle its UK media planning and buying account worth over £1 million after a competitive pitch. TSW will start immediately to strategically plan and buy all consumer and trade media, covering prospect acquisition channels to assist Hurtigruten in its ambition […]

The future of TV targeting

Are you being (dynamically) served? The future of TV targeting How ad-syncing will let you beat the marketplace and re-target TV viewers with personalised content You watch a TV ad. You want to find out more, so you reach for your smartphone. You mean to Google the brand. You get distracted by Facebook. The ad […]

Advertising on Pinterest

Advertising on Pinterest – are you ready? It started life as one of the more niche social networks: a quirky guide to the latest vegan cupcake recipe and weird and wonderful arts and crafts. But Pinterest grew up. Its user base increased by 50% in the last year, and it turned into a Holy Grail […]

Winners at the RAR Awards. Again.

Best Media Buying Agency 2016. And 2015, 2014, 2013… TSW came out on top in the Media Buying category at the 2016 RAR Awards; always special to win because these are voted for by our clients. This is our fourth consective win in the Media Buying category. Plus we were shortlisted in nine other categories […]

Clash of Kings launch

Marketing campaign for Clash of Kings launches Coveted first break secured in the first episode of Game of Thrones season six Developer Elex Games, working with TSW, is embarking on a huge marketing push for Clash of Kings, Facebook’s Game of the year 2015. With a 360° marketing campaign combining outdoor, experiential, digital and mobile […]

An Post Smart Marketing Awards

TSW Ireland is delighted to have won for clients AIG and Calor Gas, in association with OMD, in the Media Strategy Impact Awards in the Door Drop category. These awards are about celebrating the power of customer connection and the incredible results that can be achieved; winning a ‘Fox’ has become a highly-prized industry accolade. […]

Brand vs Direct Response

Brand vs Direct Response – a thing of the past Whether brand or DR, advertising shares a single goal: to drive response. Though DR tactics gratify this need immediately, the larger business effects of a campaign come from a smarter, more considered approach. Brand campaigns amplify direct response activities, and as attribution tech advances we […]

Does your mobile ad make users want to block it?

Mobile web advertisers are worrying about ad blockers when they should be worried about why people want to block ads in the first place. Web advertising in general and mobile web advertising in particular does not get a lot of positive publicity. The list of reasons not to seems to get longer by the day. […]

Shortlisted for our work with Voyage Privé

The submission detailed how the campaign reduced their CPA by 77%, and more than doubled their year-on-year new customer figures. They say we’ve helped the business attain “unprecedented” results, and they are planning to work with us to power through 2016 with a “bigger, bolder strategy.” Marking a decade of industry recognition this year’s awards […]

A leap year special for eHarmony

15 minutes later, within the same show, we saw Neal’s response (of course he said yes!) to the proposal –a great endorsement of eHarmony’s unique personality matching techniques. From 20:45 onwards a 30” cutdown of the proposal and response in one commercial ran across the majority of the TV network at a high frequency, carrying […]

What Google’s removal of right hand side ads means for your campaigns

What Google’s removal of right hand side ads means for your campaigns On the 19th of February Google confirmed that it had removed all PPC ads from the right-hand side of the search results page with immediate global effect. This change should provide a more consistent search results experience across multiple devices, but may also […]

Media Agency of the Year!

Media Agency of the Year! Our “simply seamless” year impressed the judges. TSW are delighted to announce that we have been named Media Agency of the Year at The Drum Network Awards. The judges commented that our year had been “simply seamless.” The Drum Network Awards are now in their seventh year and recognise excellence […]

Quorn: Protein rich food, quality poor campaign

Quorn Mince   There have been a number of adverts in this campaign, stretching back to 2014. The first, is very well put together. Featuring Mo running in a scenic mountain range, the sound design combined with the quirky editing makes a very good impression. It has a nice pace to it, with an informative […]

Advert Production: Part 4 ‘Post Production’

Making an advert: From conception to completion One of the aspects of what we do here at Pace that excites us the most is the advert production end of things. It’s when we get to let our creative juices run wild and help our clients see their product or service come to life on the […]

Advert Production: Part 3 ‘The Shoot’

One of the aspects of what we do here at Pace that excites us the most is the advert production end of things. It’s when we get to let our creative juices run wild and help our clients see their product or service come to life on the small screen. So we’ve asked our Production […]

Advert production: Part 2 ‘pre-production’

One of the aspects of what we do here at Pace that excites us the most is the advert production end of things. It’s when we get to let our creative juices run wild and help our clients see their product or service come to life on the small screen. So we’ve asked our Production […]

Advert production: From conception to completion

One of the aspects of what we do here at Pace that excites us the most is the advert production end of things. It’s when we get to let our creative juices run wild and help our clients see their product or service come to life on the small screen.   So we’ve asked our […]

What will the Apple Watch mean for mobile gaming?

Well it’s here, it’s finally here. The Apple Watch is released this week and it promises to be the tech event of 2015. As with pretty much any Apple release of recent years the iWatch is a big deal because it is something new, because it is Apple and because everyone is really hoping that […]

So you want to work in TV?

We asked Harry from the Pace production team to delve into his wealth of experience and dig out some golden nuggets of advice for those aspiring to make it in the TV production industry. Here are his sage words…. There’s a reason why the television industry is so oversubscribed – it offers a variety of […]

What Nintendo/DeNa Partnership Means For Mobile Gaming

Nintendo has always done things its own way, often to the point of genius (NES, SNES, Gameboy, DS, the list goes on), sometimes to the point of financial ruination (GameCube anyone?). They are a company renowned for sticking by its morals and principles, something you can’t but help tip your hat to in an industry […]

How Marvel Created a True Cross-Platform Movie/TV and Gaming experience

If you’re into gaming like we are here in Pace Towers it probably hasn’t escaped your attention that Marvel has recently released ‘Contest of Champions’ for free across smartphone platforms. Essentially it’s a side scrolling beat ’em up a la ‘Street Fighter’ but has the added kicker of featuring all your favourite characters from the […]

Advertising In A Social Media Conscious World

In recent weeks, the health supplement store Protein World has been getting a lot of negative attention on social media from angry consumers, who have been most upset by their latest advertising campaign.   The posters, which mainly appear in Underground stations across London, feature the Australian model Renee Sommerfield in a yellow bikini, along […]

A trackable and attributable app download promotion via TV

A trackable and attributable app download promotion via TV TSW and Clash of Kings team up to run the first genuinely trackable and attributable app download promotion via TV in the UK As successful app publishers turn to TV to find a new acquisition channel, the main challenge has been using ‘traditional’ mobile marketing metrics […]