This bold move forms part of TSW’s growth strategy following the recent acquisition of Atlanta-based Elarbee Media and the opening of offices in New York and Beijing earlier this year.
Pace Media will be rebranded to The Specialist Works and its staff will be based at TSW’s London HQ in Angel. The Managing Director and Founder of Pace Media, Nick Illston, joins TSW’s UK board.
The acquisition offers TSW clients access to Pace Media’s TV buying in over 50 countries. Pace clients including Miniclip, Zoho and Pretty Simple will now have access to TSW’s full digital and offline media buying and its Pathways planning team. In addition, the teams will combine the best of their respective data analytics and creative and production services. Both agencies already specialise in ecommerce, gambling and app clients.
TSW also announced two senior appointments to its Pathways planning and strategy team. Sean Meikle joins as Director from M2M where he was Managing Partner and Sam Sparkes joins from Response One Direct Marketing as Client Services Director.
Comments on the Pace Media acquisition:
“This is a mouth-watering prospect. There are remarkably few TV agencies in the world that e- and m-commerce companies can trust to scale their businesses, but this acquisition will deliver spectacular, best in class solutions for these brands. Nick and his team share TSW’s ambition and vision and we can’t wait to welcome them and get started on this next exciting chapter together.”
"TSW and Pace are two of the most dynamic and forward-thinking agencies in the UK, both driven by data and both with a global outlook. I am sure that together, under the TSW brand, we are going to achieve great things for our clients and teams.”