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The Print Advantage 💪📰
This week’s edition comes from our Print Production Director, Neil Langford,✍️ to explain just what you could be missing out on by not including Print in your media mix…
Oct 2
Brand vs Performance: Why the Fight Misses the Point⚖️
A divided Britain. Polarised politics. Widening wealth gaps. Sounds familiar, right? Plenty of rhetoric about groups who can’t - or won’t - meet in the middle. But that got us thinking, isn’t the same true for marketing? 🤔 We’ve got our own divisions to wrestle with: fragmented audiences across the media landscape and the big one… Brand vs. Performance.
Sep 9
The Power of Live📺
This week, Alex Barrett, an AV Director at The Specialist Works, discusses how live sport continues to dominate screens, drive mass engagement, and unlock powerful media moments for Entrepreneurial Brands.
Aug 27
What's New?
The Print Advantage 💪📰
This week’s edition comes from our Print Production Director, Neil Langford,✍️ to explain just what you could be missing out on by not including Print in your media mix…
craigsilkstone
Oct 2
Brand vs Performance: Why the Fight Misses the Point⚖️
A divided Britain. Polarised politics. Widening wealth gaps. Sounds familiar, right? Plenty of rhetoric about groups who can’t - or won’t - meet in the middle. But that got us thinking, isn’t the same true for marketing? 🤔 We’ve got our own divisions to wrestle with: fragmented audiences across the media landscape and the big one… Brand vs. Performance.
Emma Martin
Sep 9
The Power of Live📺
This week, Alex Barrett, an AV Director at The Specialist Works, discusses how live sport continues to dominate screens, drive mass engagement, and unlock powerful media moments for Entrepreneurial Brands.
craigsilkstone
Aug 27
Black Friyay or Nay?🛍️
It may still feel like Summer, but Entrepreneurial Brands set to thrive this Q4 are already preparing for the key retail moments later in the year - this week, Rhys Appleyard, International Client Director at The Specialist Works, reveals what to expect for retail in Q4 this year.
Rhys Appleyard
Aug 14
Google launches AI Mode in the UK – here’s what you need to know 💭
This week, Matt Whelan our Managing Partner, Digital Integration, delves into Google’s recent announcement to roll out AI Mode in the UK over the coming days.
craigsilkstone
Jul 30
The Specialist View Live: Location, Location, Location Recap ✨
Last week, we welcomed clients, partners and friends to our latest 'Specialist View Live – all about how entrepreneurial brands can think bigger by going smaller: the power of local. 📍
craigsilkstone
Jul 17
TV Just Got Bigger: Sky, ITV & Channel 4 Unite📺
In a landmark move for UK media, Sky, Channel 4, and ITV have announced plans to launch a joint premium video advertising platform 📺✨.
This first-of-its-kind collaboration will allow advertisers to plan and buy campaigns across all three broadcasters through a single, unified system, streamlining what has traditionally been a fragmented and complex process.
Georgia Holmes
Jul 1
Print: The Smart Move for Retail Media📰
Door drops have evolved into a strategic, trackable tool that complements retail media and helps entrepreneurial brands stand out in crowded digital spaces, Merryana Khalife, our Client Manager at The Specialist Works dives in.
Merryana Khalife
Jun 17
You Don’t Need An A.I. Strategy. You Need A Strategy Powered By A.I.🦾
AI is the hot topic in marketing right now. James Tremain, Online Performance Director at The Specialist Works, delves into the subject and what Google's move towards automated advertising means for entrepreneurial brands.
James Tremain
Jun 3
RAJAR's reassuring Q1 '25📻
Last week’s RAJAR results are in - if you’re not familiar, it’s the UK’s official measure of radio audiences. 📊 Once again, it’s good news for entrepreneurial brands: commercial radio is growing, while BBC listening continues to decline, meaning more space to reach more people.
Sian Kelly
May 22
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