ITV4 is a good bet for mr green
mr green tasked TSW to find ways to grow their brand and build credibility
A wide-ranging deal was constructed that allows mr green to attach their sponsorship idents to every unsponsored programme on the channel between 21:00 and 29:59 (05:59) every day for a year.
We also built in catch-up TV coverage: all ITV4 content on the ITV Hub shows a five-second mr green ident.
Plus for added endorsement impact, the ITV4 logo can be used on any social media and brand communications.
For added client value, a number of lucky mr green competition winners will be treated to a day out at an ITV sporting event, and a selection of VIP horse racing tickets have been set aside for mr green employees.