As platforms evolve and search becomes smarter 🤖, the spaces where real opinions live are gaining traction. This week, Kate Brinkley, our Head of Digital Planning, explores Reddit’s rise in the UK, its growing role in AI-driven discovery, and what that means for Entrepreneurial Brands navigating a community-first, authenticity-led space.

This week, Tara Wilkinson, Group Client Director, explores what B Corp Month really signals for growing brands.   Not just a celebration of accredited businesses, but a reminder that regulation is tightening, scrutiny is increasing and customers are expecting more.

Meta is doubling down on its subscription model in the UK, offering users an ad-free experience at a much lower entry price. 📲 While adoption is likely to remain modest, the move reflects a bigger evolution in how the platform monetises its users and could be the sign of more to come. This week, Oliver Dodd, our Paid Search and Social Manager, breaks down the rollout and the realistic impact for brands. 🚀