Specialist advice on how to make the most of today’s media market.
First the basics…
Cold DM helps you win new customers, but it’s warm DM that keeps them coming back (creating a better Life Time Value and more profit).
When compared to cold DM, industry body JICMAIL found warm DM:
All of this contributes to average response rates of 11% for warm DM, vs. 1% for cold.
What’s the specialist way to make the most from warm DM?
With the ability to target using 3rd party cookies coming to an end, this is an ideal opportunity to turn to DM re-targeting (our top tips into navigating a cookieless future was included in The Specialist View last week and there’s more to come).
1st Feb was Q4 2023 RAJAR results day with the quarterly radio listening figures being released👂
Initial stats remain steady with an impressive:
Specialist advice on how to make the most of your channel in today’s media market.