• Founded in 1968 and acquired by global hearing healthcare provider Demant in 2002, Hidden Hearing has grown into a healthcare powerhouse that makes a life-changing difference to people living with hearing loss.
• With ambitions to become The Modern Hearing Care Expert, Hidden Hearing has appointed The Specialist Works to make its lead generation activity work even harder and unlock value to invest in new brand building channels.

The Specialist Works will plan and buy UK offline media and provide communication strategy and digital consultancy for Hidden Hearing. Media activity will begin in June. The incumbent is Carat Manchester.

Martin Woolley, chief executive officer, The Specialist Works, said: “Helping brands realise their potential and ambitions is our sweet-spot. By making more things possible through intelligent print media planning and buying, there is no reason Hidden Hearing’s next phase of growth cannot be realised. We’re looking forward to being an extension of their energetic and ambitious marketing team.”

Claire Foster, marketing director, Hidden Hearing, said: “We’re embarking on our next phase of growth, and needed the right media agency to help deliver what’s possible at Hidden Hearing. The Specialist Works, with its inspiring team quickly understood our strategic roadmap. Along with its expertise in traditional media – a rarity in these digital-first days – appointing The Specialist Works with its rich heritage in print media was the standout choice.”