Find your perfect partner by tapping into pools of
e-commerce shoppers
Martin Woolley, CEO at TSW, talks to Digital Marketing Magazine
about the unbeatable value and limitless evolution of partnerships.
Read the full article here.
E-commerce businesses including Ocado, Boden, Hello Fresh and The White Company are amongst the future-thinkers reaping the rewards of partnerships. They are all aware of the extensive benefits that partnerships offer:
- Value: Arguably the most cost effective customer recruitment channel
- Responsiveness: Brands gain access to highly responsive new pools of untapped e-commerce shoppers
- Scalability: eMarketer expects retail ecommerce sales will increase to $4.058 trillion in 2020
- CRM benefit: Consumers are engaged by exclusive offers to partners’ most tempting deals
- Endorsement: Growth by positive endorsement, loyalty and association
In this article, Martin talks about how you can reap these rewards too.