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Last week’s RAJAR results are in - if you’re not familiar, it’s the UK’s official measure of radio audiences. 📊 Once again, it’s good news for entrepreneurial brands: commercial radio is growing, while BBC listening continues to decline, meaning more space to reach more people.

Over the past week, there’s been a buzz in the industry ⚡️– and it’s not just media hype. Developers at TestingCatalog uncovered code suggesting Shopify may soon be integrated into ChatGPT 🤖🛒. If it launches, users could search, browse, review and purchase directly within ChatGPT, without ever needing to leave the platform 🧵.

A campaign that commanded attention and had a fresh take on social storytelling… If you haven’t heard of Netflix’s Adolescence, you might just be the only one 👀 To support the launch the series, Metro.co.uk created a multi-platform campaign built for maximum impact- and it delivered.