Independent media agency for dynamic growth brands The Specialist Works today announces the appointment of Alexandra Mottershead to Managing Partner, Planning.

Named the agency’s Star Player in this year’s Campaign Magazine School Report, Alexandra joined The Specialist Works in 2020 as Group Client Director and was most recently promoted to her previous role as Head of Planning last year.

Alexandra delivers best in-class communications planning tailored to the needs of The Specialist Works’ clients spanning various categories. Notably, Alexandra was most recently at the helm of planning for pet insurance brand ManyPets, which in 2022 was valued at over £1.6bn.