DRIVING SALES ONLINE & IN-STORE
+14% TOTAL SALES
UPLIFT
The Challenge
Toolstation wanted to drive both online and in-store sales during the crucial
early-year trading period, in an increasingly competitive sector
The brand needed to punch above its weight to get better visibility
and consideration vs bigger-budget retailers without compromising
overall performance efficiency
The Approach
Our specialists leaned into Toolstation’s entrepreneurial mindset,
developing a data-driven digital strategy that balanced
short-term conversions with long-term brand growth
We crafted a custom solution using deep audience insight - targeting
trade professionals and high-intent DIYers - and optimised
across channels for reach and relevance
The strategy blended high-impact media placements with precision targeting,
ensuring every pound worked harder across the full funnel
The Results
+14%
more E-Commerce sales in-campaign
Reduced cost per acquisition by
-20%
Delivered significant uplift
in store visits, contributing
to a strong Q1 performance
See more work
DRIVING SALES
ONLINE & IN-STORE
+14% TOTAL SALES UPLIFT
The Challenge
Toolstation wanted to drive both online and in-store sales during the crucialearly-year trading period, in an increasingly competitive sector
The brand needed to punch above its weight to get better visibilityand consideration vs bigger-budget retailers without compromisingoverall performance efficiency
The Approach
Our specialists leaned into Toolstation’s entrepreneurial mindset, developing a data-driven digital strategy that balanced
short-term conversions with
long-term brand growth
We crafted a custom solution using deep audience
insight-targeting trade professionals and high-intent DIYers - and optimised across channels for reach and relevance
The strategy blended high-impact media placements with precision targeting,ensuring every pound worked harder across the full funnel
The Results
+14%
More E-Commerce sales in-campaign
Reduced cost per acquisition by
-20%
Delivered significant uplift
in store visits, contributing
to a strong Q1 performance
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Sign up to The Specialist View: our fortnightly bitesize newsletter to bag yourself the hottest media deals, expert opinion from our passionate specialists, exclusive invites to all our in-person events and more.
Explore all The Specialist View Live highlights on our Content Page, and sign up now to join the next event here.