DRIVING INCREMENTAL REACH
£1.5M REVENUE UPLIFT
The Challenge
Ruggable had saturated performance channels like Meta and YouTube,
hitting a ceiling on growth and efficiency
With low brand awareness in the UK and no physical presence,
they needed to build trust in a competitive market
The goal: drive incremental reach, relevance, and sales-without losing
their performance mindset
The Approach
Our specialists identified London as the highest-value region and
focused on house-proud audiences most likely to convert
We built a TV and BVOD plan centred on cost-efficient reach,
contextual placements, and high-frequency dayparts
We boosted the AV media value using ITV's Backing Business initiative,
and deployed performance-driven digital to maximise blended impact and efficiency
The Results
+33%
Uplift in organic search
Campaign ROI of
4.72
+31%
Uplift in site users
+48%
Uplift in web traffic
£1.5m
Revenue uplift from test campaign alone
See more work
DRIVING
INCREMENTAL REACH
£1.5M REVENUE UPLIFT
The Challenge
Ruggable had saturated performance channels like Meta and YouTube, hitting a ceiling on growth and efficiency
With low brand awareness in the UK and no physical presence,
they needed to build trust in a competitive market
The goal: drive incremental reach, relevance, and sales-without losing their performance mindset
The Approach
Our specialists identified London as the highest-value region and focused on house-proud audiences most likely
to convert
We built a TV and BVOD plan centred on cost-efficient reach, contextual placements, and high-frequency dayparts
We boosted the AV media value using ITV's Backing Business initiative,
and deployed performance-driven digital to maximise blended impact and efficiency
The Results
Campaign ROI of
4.72
+31%
Uplift in site users
+33%
Uplift in organic search
£1.5M
Revenue uplift from test campaign alone
+48%
Uplift in web traffic
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Sign up to The Specialist View: our fortnightly bitesize newsletter to bag yourself the hottest media deals, expert opinion from our passionate specialists, exclusive invites to all our in-person events and more.
Explore all The Specialist View Live highlights on our Content Page, and sign up now to join the next event here.