DEFENDING A MARKET-
LEADING POSITION
REVENUE UP
+82% YOY
DEFENDING A MARKET-LEADING POSITION
REVENUE UP
+82% YOY
The Challenge
Solidifying Autotrader as the UK's most trusted automotive marketplace. Defending market share in the face of higher-spending competitors
The Challenge
Solidifying Autotrader as the UK's most trusted automotive marketplace.
Defending market share in the face of higher-spending competitors
The Approach
By partnering with ITV, we leveraged their reach, scale and diverse programming to align
with Autotrader's brand platform of being 'Britain’s Biggest Matchmaker'
Securing top-tier ITV talent in Stephen Mulhern, Emily Atack and Micah Richards
we unlocked a range of key car buying audiences across the partnership
The Approach
By partnering with ITV, we leveraged their reach, scale and diverse programming to align with Autotrader's brand platform of being 'Britain’s Biggest Matchmaker'
Securing top-tier ITV talent in Stephen Mulhern, Emily Atack and Micah Richards we unlocked a range of key car buying audiences across the partnership
The Results
Protected prompted awareness at
90%
despite minority SOV
Spontaneous awareness grew
from 30% to
33%
Revenue up
+82%
YOY
Over £200k
of additional value secured during the most inflationary AV marketplace, ever
The Results
Protected prompted awareness at
90%
despite minority SOV
Spontaneous awareness grew from 30% to
33%
Revenue up
+82%
YOY
Over £200k of additional value secured during the most inflationary AV marketplace, ever
See more work
