DEFENDING A MARKET-LEADING POSITION
REVENUE UP
+82% YOY
The Challenge
Solidifying Autotrader as the UK's most trusted automotive marketplace.
Defending market share in the face of higher-spending competitors
The Approach
By partnering with ITV, we leveraged their reach, scale and diverse programming to align
with Autotrader's brand platform of being 'Britain’s Biggest Matchmaker'
Securing top-tier ITV talent in Stephen Mulhern, Emily Atack and Micah Richards
we unlocked a range of key car buying audiences across the partnership
The Results
Protected prompted awareness at
90%
despite minority SOV
Spontaneous awareness grew
from 30% to
33%
Revenue up
+82%
YOY
Over £200k
of additional value secured during the most inflationary AV marketplace, ever
See more work
DEFENDING A MARKET-
LEADING POSITION
REVENUE UP
+82% YOY
The Challenge
Solidifying Autotrader as the UK's most trusted automotive marketplace. Defending market share in the face of higher-spending competitors
The Approach
By partnering with ITV, we leveraged their reach, scale and diverse programming to align with Autotrader's brand platform of being 'Britain’s Biggest Matchmaker'
Securing top-tier ITV talent in Stephen Mulhern, Emily Atack and Micah Richards we unlocked a range of key car buying audiences across the partnership
The Results
Protected prompted awareness at
90%
despite minority SOV
Spontaneous awareness grew from 30% to
33%
Revenue up
+82%
YOY
Over £200k of additional value secured during the most inflationary AV marketplace, ever
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