top of page
All Posts
TV Just Got Bigger: Sky, ITV & Channel 4 Unite📺
In a landmark move for UK media, Sky, Channel 4, and ITV have announced plans to launch a joint premium video advertising platform 📺✨.
This first-of-its-kind collaboration will allow advertisers to plan and buy campaigns across all three broadcasters through a single, unified system, streamlining what has traditionally been a fragmented and complex process.
Jul 1
Print: The Smart Move for Retail Media📰
Door drops have evolved into a strategic, trackable tool that complements retail media and helps entrepreneurial brands stand out in crowded digital spaces, Merryana Khalife, our Client Manager at The Specialist Works dives in.
Jun 17
You Don’t Need An A.I. Strategy. You Need A Strategy Powered By A.I.🦾
AI is the hot topic in marketing right now. James Tremain, Online Performance Director at The Specialist Works, delves into the subject and what Google's move towards automated advertising means for entrepreneurial brands.
Jun 3
bottom of page