TV shouldn’t just be about brand awareness or direct response. At TSW, you can get both. Enjoy revolutionary brand tracking reports on brand metrics and social engagement. At the same time, supercharge performance by combining big, exciting, high-profile TV spots with lower profile channels that unlock efficiency at scale. Deliver the numbers and get the fame.
After a creative and media refit, Voyage Privé saw a huge reduction in TV-attributed cost-per-registration. The performance improved so dramatically that they have gone from being a seasonal to 'always on' advertiser, able to drive new customers cost-effectively year-round instead of just during peak times.Read more...
A significant (triple-digit) increase in sales achieved for PhotoBox after TSW took over TV planning from their former agency.
Optimising TV targeting cut cost-per-action by 50% for a major Fast Track 100 e-commerce company.
Improving TV has long been “impossible” because that’s “the way things are”. But that’s just not true. Flexibility is possible. Improved efficiencies are available. Network agencies simply cannot buy this way – that’s why we have won every pitch against one since 2014.
Benefit from the scale of TV with all the comforts of digital marketing. Go beyond downloads and installs and attribute in-app purchases and other actions to individual TV spots, allowing you to optimise your campaigns to perfection. Plus, get huge retargeting opportunities by understanding what drove TV audiences to download your app. Find out more.
Experience major cost savings by joining the exclusive Powerhouse buying cooperative.
Get TV campaigns designed for local markets, wherever you are in the world.