Welcome to The Specialist Works UK.

Wir haben eine Webseite für Kunden in Deutschland.

Weiter zu TSW Deutschland Stay on TSW UK

Welcome to The Specialist Works UK.

Ce site est aussi disponible en Français.

Continuer de TSW France Stay on TSW UK

Welcome to The Specialist Works UK.

We have a website for clients in the United States.

Proceed to TSW U.S. Stay on TSW UK

Welcome to The Specialist Works UK.

We have a website for clients in Ireland and the EU.

Proceed to TSW Europe Stay on TSW UK

Welcome to The Specialist Works UK.

我们有一个来自中国客户的网站。

继续 TSW 中国 Continue browsing our UK site

From seasonal to always-on TV

Previously only on TV in Q1, our target audience-centric and iterative approach to response analysis has led to a Voyage Privé presence on TV every month of the past year.

A new approach to TV and an ongoing programme of optimisation increased Voyage Privé’s TV advertising from two to 12 months a year

TSW’s TV team used our bespoke analytics platform AdVance to track and attribute sales through the Voyage Privé website. Spotting trends in TV response allowed detailed optimisation of the campaign: by programme (targeting property, and home and lifestyle across our channel portfolio), daypart (maximising efficient conversion in late afternoon) and even to weather conditions (adjusting airtime once we noticed higher response rates during drier periods).

“With their commitment to data and agility to optimise TV campaigns whilst live, The Specialist Works have unlocked unprecedented campaign efficiencies allowing us to go from being a seasonal advertiser to ‘always-on’. This was a true step change for Voyage Privé. Merci!"
François Callens
UK Managing Director