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Welcome to The Specialist Works UK.

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Welcome to The Specialist Works UK.

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Welcome to The Specialist Works UK.

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Welcome to The Specialist Works UK.

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innovative, award-winning DM hits the target

Textron Aviation revitalised their marketing programme, saved money and produced their most responsive piece of DM ever.

An award-winning piece of DM created by the print team here at TSW.
Producing a 38% response rate, considerably more than the established level from previous mailings, and a significant increase in brand awareness.

A mailable, portable video player was created to show a short promotional film about the Cessna TTx. By using video, Textron were able to ‘sell the dream’ much more effectively to potential customers. The upmarket, high-tech aspect of the new mailer was a much better brand fit and by appealing to recipients in a more sophisticated manner, generated a much higher level of engagement. Added value was achieved by allowing users to upload their own videos to the player, thus keeping the message ‘live’ by incorporating longer-term usefulness for the item.

"The Specialist Works has exceeded my expectations in everything delivered to Textron Aviation. From the first conversations they understood who Textron Aviation are and continue to produce outstanding results in all the work delivered for us. Our account manager did an outstanding job of creating a new campaign for this particular project, of which everyone internally and externally was completely in awe: a completely new idea for a digital direct mail piece to our target audience. The quality of the campaign was exceptional."
Faye Goodyear
Textron Aviation Marketing Manager