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Brief

Increase brand awareness, purchase intent, and brand equity on a global scale against key multiplayer video game competitors. Establishing Rocket League as a competitive, fun, family-friendly, and worldwide sports game.

insight

People crave the ridiculous

Rocket League is cars.
Cars with rockets attached to them.
Cars with rockets attached to them doing flips and stuff.
Cars with rockets attached to them doing flips and stuff and playing football…

It’s utterly ridiculous. But sooooo cool!

The Grand Tour, Red Bull Soap Box, Rick & Morty, almost the entirety of internet culture. All these things are incredibly popular. Why? Because they are both epically ridiculous and ridiculously epic.

So is putting rockets on cars and playing football with them.

We love the ridiculous because it takes us back to when we were kids. When there were no rules. When it hadn’t been drummed into us that there’s a right answer and a wrong answer. When logic had no place in our imaginations, dinosaurs and Barbie could exist alongside each other, buildings could walk and yeah, we could imagine rocket-powered cars playing football.

Strategy

Because of what Rocket League is, people are already craving it. They just don’t know it yet.

We will tap into their craving and bring out their inner child by igniting an uninhibited immature imagination. It’s simply about dialling up the ridiculousness. That slightly crazed “Wouldn’t it be cool if…” voice and the “Oh my God, that’s awesome!” childish fun.

It’s simply about dialling
up the ridiculousness.

idea

do you rocket?

Rocket-powered cars playing football is seriously cool and ridiculously fun. But what about other rocket-powered sport? How would they work?

The idea will show how real-world sports attempt to add rockets to improve them. But each time they’ll fail in spectacular, comedic or catastrophic fashion. Presenting Rocket League to be the only sport that truly nails rocket-powered sport. And let’s not complicate things. Its rockets attached to stuff. It’s going to be EPIC. 

‘Do you Rocket?’ immediately lays down the gauntlet, daring the audience to engage.

Never ones to miss an opportunity, we thought Gareth Southgate was in need of some friendly advice from his American friends at Rocket League.

What's Possible 2019 - our annual media and marketing conference, hosted by The Specialist Works See the agenda