pioneering TV to app tracking
By the end of 2015, LeoVegas was top of the app chart, and selected as a Twitter Success Story. A real rarity in the gambling industry.
Thorough analysis, optimisation and testing in both TV and mobile plus TV to app tracking have generated significant improvements in attributed cost per new registrations and cost per cash deposits. TV and mobile have delivered CPA figures comfortably and consistently below the CPA target.
Year on year, TSW’s campaign delivered a significant volume of downloads, a +121% increase in monthly visits, a +85% increase in new registrations, and a serious increase in cash deposits – the combination of TV and mobile delivering not just volume, but value.