Welcome to The Specialist Works UK.

Wir haben eine Webseite für Kunden in Deutschland.

Weiter zu TSW Deutschland Stay on TSW UK

Welcome to The Specialist Works UK.

Ce site est aussi disponible en Français.

Continuer de TSW France Stay on TSW UK

Welcome to The Specialist Works UK.

We have a website for clients in the United States.

Proceed to TSW U.S. Stay on TSW UK

Welcome to The Specialist Works UK.

We have a website for clients in Ireland and the EU.

Proceed to TSW Europe Stay on TSW UK

Welcome to The Specialist Works UK.

我们有一个来自中国客户的网站。

继续 TSW 中国 Continue browsing our UK site

#FightLikeAKing battle plan generated +300% increase in app downloads

The declaration was to create standout in a fiercely competitive, high-spend market in order to seize market share for this challenger brand.
The battle plan was to deliver volume of downloads through scaled media activity. We had to #FightLikeAKing

The TV campaign was the bedrock of the strategy, initially used to drive brand awareness; the tactical timing and fantastic synergy of allying the brand with season six of Game of Thrones was the perfect launch moment. We were able to piggyback the hype.

Post-launch, strategy shifted to more efficient brand response TV buying, building rapid reach into the target audience.

Using our innovative TV for Apps tool, we attributed installs and in-app actions to individual TV spots, redeploying airtime, while the campaign was live, to precisely where strongest gains could be made – making every spot count.

TSW also teamed up with Talon Outdoor and The SHARP Agency to deliver a complete Oxford Street Underground takeover.

This powerful creative solution made us Gold Winners at The Drum Out Of Home Awards.

Standout was further achieved using a combination of tactical alliances with VoD, cinema and mobile.
Further impact was achieved through an experiential event #LondonsBattle.

It worked. Downloads jumped 300% over pre-campaign levels, the app soared up the iOS (from 48th to 2nd!) and Google Play charts and Clash of Kings became the 4th highest-grossing strategy game in the UK.

“TSW is our partner and lead agency for Clash of Kings…paramount to our success in the UK!”
Qianya Liu
Overseas Marketing Manager