Brief

Deliver a comprehensive TV campaign that shows the appeal of a free-to-play casino app for the Huuuge Casino brand.

Creative

“Bragging Rights” and “Grudge Match” were just two of our ads in a series of international TV campaigns that showcase the competitive appeal of Huuuge. They may be free-to-play, but with a real-time multiplayer experience, they have more to play for than most casino games.

Results

400% increase in attributed installs and a major reduction in cost-per-install (known because of TSW’s TV for Apps, pioneering app download attribution by allowing second-by-second monitoring).

 

Insight: It’s part of human nature to compete. Especially against your friends!

Strategy: Focus on the fun of playing casino games with none of the risk, emphasising the glory of winning.

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