United Kingdom
China (中国)
Brief
Deliver a comprehensive TV campaign that shows the appeal of a free-to-play casino app for the Huuuge Casino brand.
Creative
“Bragging Rights” and “Grudge Match” were just two of our ads in a series of international TV campaigns that showcase the competitive appeal of Huuuge. They may be free-to-play, but with a real-time multiplayer experience, they have more to play for than most casino games.
Results
400% increase in attributed installs and a major reduction in cost-per-install (known because of TSW’s TV for Apps, pioneering app download attribution by allowing second-by-second monitoring).
Insight: It’s part of human nature to compete. Especially against your friends!
Strategy: Focus on the fun of playing casino games with none of the risk, emphasising the glory of winning.