United Kingdom
China (中国)
Brief
At a time when everyone is falling out over the election, present eHarmony as the solution.
Insight
eHarmony registrations grew significantly following the EU referendum as relationships broke down due to political disagreement. This would likely be the same for the general election.
Creative
Repurposing party lines attracted a country that wanted to binge on political commentary and directed them towards registering. Red or Blue, we ensured Eharmony had the results covered.
