Brief

Drive direct sales while building aesthetic continuity across all advertising. Various projects from new product launches to brand extension.

Creative

“At Dyson we are all engineers not marketers”. This is the spirit of Dyson. They focus on creating the most incredible innovations and allow them to sell themselves. So our creative is pure.. Simple and honest, allowing the product to speak for itself.

Strategy: Disruption by design – the ads focus on people’s’ genuine reaction when they use Dyson products and how the technology transforms their lives.

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