United Kingdom
China (中国)
Brand Launch
Brief
Define brand positioning, brand name, logo development, visual identity and TOV to lead to an integrated brand launch campaign.
Challenge
To stand out in a very crowded market.
Positioning
We created an energy supplier that makes sense. While other suppliers have complicated bills and murky Ts&Cs, Avid are providing truth, simplicity and control.
Creative
Extending the metaphor of making sense with Avid’s launch campaign, we created bold work with a uniquely honest voice. It stands out among other advertisers AND delivers Avid’s core promise, to make energy simple.
More coming soon…
