Brand Launch

Brief

Define brand positioning, brand name, logo development, visual identity and TOV to lead to an integrated brand launch campaign.

Challenge

To stand out in a very crowded market.

Positioning

We created an energy supplier that makes sense. While other suppliers have complicated bills and murky Ts&Cs, Avid are providing truth, simplicity and control.

Creative

Extending the metaphor of making sense with Avid’s launch campaign, we created bold work with a uniquely honest voice. It stands out among other advertisers AND delivers Avid’s core promise, to make energy simple.

More coming soon…

Main Contact