Strategic Planning

Pathways: powerful and flexible media strategy

Every business has different needs and ambitions, so each and every business needs to assess its marketing strategies on its own terms. There’s no one-size-fits-all solution when it comes to growing your brand as efficiently as possible. That’s why TSW offers its own strategic planning expertise in the form of Pathways – a team that structures its services around your business needs, providing comprehensive insight and direction across all channels.

Your brand, your way

Communications strategies are built upon your own brand story, which, in turn, determines which path to take through TSW’s various products and services. With the knowledge and resources to accurately navigate the ever-changing media landscape, the Pathways team will optimize the direction through the market in which you compete: a game-changing journey of insight, efficiency, creativity and growth.

No matter your requirement: be it fully-integrated channel-neutral planning, or cross-channel consolidation, the Pathways team can set the strategy – and TSW’s relevant channel specialists can bring that to fruition. Immersed in their individual channels, these specialists have in-depth expertise and a range of differentiated activation strategies. You may need agility and dynamism, screen-neutral AV execution or partnership-powered insert deals… no matter the requirement, Pathways collaborative approach to working with each channel provides your brand a truly comprehensive plan, to tick every box.

Many hands makes light work...

Collaboration is a core principle of the Pathways methodology. Working as an extension to your own in-house marketing team, or acting as lead agency within the agency roster, such co-operation streamlines a process that can otherwise be quite tricky to manage. For instance, Pathways can share forecast TV spot sizes and timings with 3rd party PPC agencies to synchronize bidding; or consolidate inter-agency reporting and host round-table sessions; or feed response date back to creative agencies to influence subsequent creative direction.

Whatever your objectives, whatever the circumstances of your business, Pathways is on-hand and ready to co-ordinate and lead whichever array of high-performance teams you need to get the results you want.

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