Find your perfect partner by tapping into pools of
Martin Woolley, CEO at TSW, talks to Digital Marketing Magazine
about the unbeatable value and limitless evolution of partnerships.
Read the full article here.
E-commerce businesses including Ocado, Boden, Hello Fresh and The White Company are amongst the future-thinkers reaping the rewards of partnerships. They are all aware of the extensive benefits that partnerships offer:
- Value: Arguably the most cost effective customer recruitment channel
- Responsiveness: Brands gain access to highly responsive new pools of untapped e-commerce shoppers
- Scalability: eMarketer expects retail ecommerce sales will increase to $4.058 trillion in 2020
- CRM benefit: Consumers are engaged by exclusive offers to partners’ most tempting deals
- Endorsement: Growth by positive endorsement, loyalty and association
In this article, Martin talks about how you can reap these rewards too.