‘Bragging Rights’: The launch of the international TV campaign
From TSW & Huuuge Casino
On 13th March, TSW and Huuuge Inc. launched the international TV campaign ‘Bragging Rights’. The real-time social casino games developer appointed TSW to promote their leading mobile free-to-play gaming app Huuuge Casino.
As the fastest growing social casino app on iOS and Android in 2016, Huuuge Casino appointed TSW to rocket-launch their new TV campaign. The mission was to show the appeal of the social multi-player, free-to-play casino environment where millions of players can interact, engage, play and, most importantly, have fun with other players in real-time.
“With our real-time multiplayer experience, Huuuge is re-defining what social gaming is which provides extraordinary opportunities to increase reach and brand preference. TSWs’ approach to the campaign has truly captured the the Huuuge brand identity and their unique attribution model allows for advanced performance driven media buying.” Sebastian Szczygiel , CMO at Huuuge Casino
“Huuuge Casino is an innovative brand and we are thrilled to put our combined media and creative skills to work.TV for Apps has the ability to monitor at what point a player downloads the game and tracks where they re-engage or start in-app purchases – these activities can be tracked, measured and optimised.” Martin Woolley, CEO at The Specialist Works
For more information on our TV model and TV for Apps, call Matthew Pover on +44 (0) 7734 982 478 or email at [email protected]
For TSWCreative, call Osagie Samuel on +44 (0) 20 7539 6145 or email at [email protected]