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Things We Learned From Last Week – April 14th, 2017

AMAZON SPENDING $4.5b ON VIDEO CONTENT

 

http://www.thedrum.com/news/2017/04/11/amazon-spend-over-4bn-video-take-video-rivals-year

 

Analysts at J P Morgan have reported that Amazon is set to spend over $4 billion on new video content in 2017. Some of this will be original programming – and some allocated to live streaming: most notably Thursday Night NFL games. This takes Amazon ever closer to Netflix, spending-wise, as competition between the two continues to heat up.

 

CPI 40% HIGHER ON IOS THAN ANDROID

 

http://www.gamesindustry.biz/articles/2017-04-11-cpi-still-40-percent-higher-on-ios-than-android-says-study

 

A new study from Clickky has stated that cost per install is 40% higher on iOS than Android, and that trend is set to continue. Although Russia and India buck the trend, it’s a broad reflection of the global market. Iphones are still considered to constitute the premium segment: with users typically spending twice as much on app purchases. Statistically, they also convert to paying customers more readily than Android users.

 

IBM STUDY FINDS 70% DISAPPOINTED WITH DIGITAL BRAND EXPERIENCES

 

http://www.campaignlive.co.uk/article/ibm-study-finds-people-disappointed-digital-brand-experiences/1430181

 

According to reports from IBM, 70% of people are disappointed with digital brand experiences: be they VR product demos, in-store digital displays or voice commands for customer service. Whilst it may be a case of the Emperor’s New Clothes… it may also be down to the fact that technological advance seems to outpace cultural evolution. Indeed, based on the stats, Millennials are far more excited about the potential of digital brand experiences than the Baby Boomers, with Generation X lying somewhere in between.

 

TERRIBLE PEPSI AD PULLED OFF AIR

 

http://www.independent.co.uk/arts-entertainment/tv/news/pepsi-advert-pulled-kendall-jenner-protest-video-cancelled-removed-a7668986.html

 

You will probably have seen this news already, but it just goes to show that the recent trend for big US advertisers to bring creative in-house can have disastrous consequences! In a bizarre TV ad featuring Kendall Jenner, multi-ethnic protestors and a can of sugary drink:we learned how to solve some of society’s most complex problems. Or not. Maybe we just wrote a blog piece about it and other advertising fails here.