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Things We Learned From Last Week – 19th April 2017

 

VIRGIN MEDIA LOOKS TO PARTNER WITH SKY

http://www.thedrum.com/news/2017/04/18/virgin-media-partner-with-rival-sky-it-signs-up-adsmart-network

 

Virgin Media is in ‘advanced talks’ with rivals Sky, set to join its Adsmart network in attempt to attract ad spend away from Facebook and Google, by offering the ability to better target the right audiences. Other channels, such as MTV and Channel 5, have already made similar deals.

 

PEPSI’S BRAND IMAGE IMPROVED FOLLOWING AD FIASCO

http://www.thedrum.com/news/2017/04/16/pepsis-brand-image-has-improved-44-following-ad-fiasco

 

Remember that silly Pepsi advert? We mocked it in last week’s blog… well, actually 44% of 2000 Americans surveyed by Morning Consult had a more favourable view of the brand after seeing it. We’re not ones to argue with data. Words duly eaten (though our data science team might like to question the surveyors on this one!).

 

NINTENDO SWITCH FASTEST SELLING CONSOLE IN COMPANY HISTORY

http://www.gamesindustry.biz/articles/2017-04-14-nintendo-switch-becomes-fastest-selling-system-in-nintendo-history

 

Over the last few years, Nintendo has found itself unseated by a rapidly changing market. It seems to have found its feet again with the Switch though, selling close to 1 million units in March alone, upping forecasts and production levels, whilst hinting towards a mini version.

 

ACURA BUILDS NEW TV CAMPAIGN FOR MOBILE

http://adage.com/article/cmo-strategy/acura-built-tv-campaign-mobile/308627/

 

Although it’s hard to tell how effective Acura’s latest TV campaign is going to be, it certainly looks very interesting. Containing various dynamic elements, conceptualised for mobile devices, then compiled for use on TV, it’s being classed as a ‘modular’ advert.

 

RIDLEY SCOTT LOOKING TO VR, AR & MR FOR ALIEN: COVENANT

http://www.thedrum.com/news/2017/04/18/ridley-scotts-studio-rsa-embraces-vr-ar-and-mr-film-immersive-alien-covenant-work

 

The news that Ridley Scott may be incorporating VR into Alien: Covenant certainly beats most of this weeks headlines. Even if it’s not as scary.