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Things We Learned From Last Week – 25th April 2017

 

GAMING VIDEO TO GENERATE $4.6bn in 2017

http://www.gamesindustry.biz/articles/2017-04-19-gaming-video-to-generate-usd4-6-billion-this-year-superdata

 

According to the latest research from Superdata, the global audience for gaming video – esports and such, will reach 665m this year and is expected to increase 21% by 2021. This has informed a forecast of $4.6bn in ad revenue, “a level that would outpace revenue generated by sports such as the top soccer leagues in Spain and Germany”.

 

GLOBAL GAMES MARKET ESTIMATED TO HIT $108.9bn in 2017

http://www.mcvuk.com/news/read/global-games-market-estimated-to-hit-108-9bn-in-2017/0181513

 

Newzoo’s Global Games Market Report has estimated that the global market will grow 7.8% this year. The continued growth of the mobile sector makes it the most lucrative format, now claiming 42% of the market – a trend which, if it continues, will see mobile take over 50% of the market by 2020.

 

TWITTER SWOOPS IN FOR IN-STREAM VIDEO ADVERTISING

http://www.thedrum.com/news/2017/04/19/twitter-takes-swipe-youtube-with-stream-video-offering-advertisers

 

Twitter has made a vulture-like manoeuvre to grab at the leftovers from Youtube’s difficult retreat, following months of trust issues with advertisers. Offering pre-roll and mid-roll spots across its premium content. Twitter has clearly seen an opportunity to fill the demand for social video advertising.

 

GOOGLE OFFERS RIDES IN ITS SELF-DRIVING MINIVANS!

https://www.wired.com/2017/04/googles-finally-offering-rides-self-driving-minivans/

 

Everyone likes a nice bit of Back To The Future news, and this is just that. Lucky (or foolish?) members of the public will be able to catch a lift in one of Google’s first fleets of driver-less vehicles, free of charge. All quite exciting for what it is, as well as being a particularly interesting opportunity for advertisers of the future…

 

UBER WANTS FLYING TAXIS BY 2020!!

https://www.theguardian.com/technology/2017/apr/25/uber-flying-cars-testing-elevate-summit

 

Raising the stakes for best futuristic news of the week to Blade Runner levels, Uber has announced its plans to bring the world on-demand vehicles with the capability of vertical take-off and landing. It seems like a bit of a leap… but puns aside, is proving quite controversial because… well, because: flying taxis!!