GAMING VIDEO TO GENERATE $4.6bn in 2017
According to the latest research from Superdata, the global audience for gaming video – esports and such, will reach 665m this year and is expected to increase 21% by 2021. This has informed a forecast of $4.6bn in ad revenue, “a level that would outpace revenue generated by sports such as the top soccer leagues in Spain and Germany”.
GLOBAL GAMES MARKET ESTIMATED TO HIT $108.9bn in 2017
Newzoo’s Global Games Market Report has estimated that the global market will grow 7.8% this year. The continued growth of the mobile sector makes it the most lucrative format, now claiming 42% of the market – a trend which, if it continues, will see mobile take over 50% of the market by 2020.
TWITTER SWOOPS IN FOR IN-STREAM VIDEO ADVERTISING
Twitter has made a vulture-like manoeuvre to grab at the leftovers from Youtube’s difficult retreat, following months of trust issues with advertisers. Offering pre-roll and mid-roll spots across its premium content. Twitter has clearly seen an opportunity to fill the demand for social video advertising.
GOOGLE OFFERS RIDES IN ITS SELF-DRIVING MINIVANS!
Everyone likes a nice bit of Back To The Future news, and this is just that. Lucky (or foolish?) members of the public will be able to catch a lift in one of Google’s first fleets of driver-less vehicles, free of charge. All quite exciting for what it is, as well as being a particularly interesting opportunity for advertisers of the future…
UBER WANTS FLYING TAXIS BY 2020!!
Raising the stakes for best futuristic news of the week to Blade Runner levels, Uber has announced its plans to bring the world on-demand vehicles with the capability of vertical take-off and landing. It seems like a bit of a leap… but puns aside, is proving quite controversial because… well, because: flying taxis!!