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The power of Partnerships

Hosted on The Specialist Works’ sunny rooftop terrace on Tuesday 26th June, some of the UK’s best-loved brands came together to collaborate and grow with The Partnership Network.

With over 100 brands ready to partner up, The Partnership Network facilitates the sharing, co-operation and collaboration between ambitious growth brands.

Throughout the year we host events for existing and new partners, all eager to work together to grow their businesses. Every event includes inspirational talks from thought leaders and networking opportunities with like-minded brands.

Lucy Davis, our Strategic Growth Director, kicked off our latest event’s proceedings with an introduction to the power of partnerships.

The Partnership Network offers a platform in which brands can exchange reciprocal marketing activity with well-matched, complementary partners. The ultimate benefit of this cost-neutral channel is customer acquisition:

  • Brands can win new customers through placing exciting offers in their partner’s highly responsive customer communications; these include inserts (into parcel delivery), online display, social, post checkout display and customer emails.
  • In return, brands can add their partners’ offers during the purchase journey, delighting their customers with exciting new, or exclusive partner offers – and ultimately enhancing the customer experience.

This new, scalable, multi-channel opportunity has already inspired some of the UK’s most ambitious brands:

Graze – ao.com – Bloom & Wild – Feelunique – The White Company

Lucy also went on to explore further opportunities in the partnerships marketplace, including rewards marketing, sales promotion activity and even blockbuster movie partnerships.

The second speaker of the afternoon was Alex Killick, Head of Corporate Partnerships at the National Trust. Alex focused on the National Trust’s partnership journey, and how they’re working with partners who align with their values and objectives.

The next speaker of the afternoon was Feelunique’s Marketing Manager, Ben Van Pelt.

Ben shared two striking examples of multi-channel partnership campaigns he delivered with Blossom Hill and Thomas Cook. He talked about the multitude of benefits that working with complementary brands has brought, including both impressive direct activation results, as well as increased brand awareness.

Finally, we looked at the practicalities of partnerships – how will GDPR affect it?

In this dynamic session brands were invited to speak-up with their questions about how the new legislation will affect this activity. Guests were provided with concise, actionable and fugazi-free answers to their queries from a GDPR specialist.

The afternoon was rounded up with networking with free-flowing bubbles, and a notably beautiful ‘grazing-platter’ of deli-treats. Without a cloud in the sky, the sun-beating down, excellent speakers, and like-minded company – it’s all too easy to forget that this is work!

For further information, please email: [email protected]