The power of employees as brand advocates

Our very own, Parry Jones, COO at TSW, commented on the importance of engagement, recruitment and retention of employees to build a strong consumer-facing brand.

Read the full CMO article here.

In the article, published by CMO.com, Parry said we are now living in the ‘age of authenticity’. ‘When it comes to brand perception, actions speak louder than words’.

Culture is key at TSW, something we value and promote as a business. Some of the employee perks include;

• Free breakfast
• A pay-as-you-feel “honesty” bar and “deskies” (desk beer)
• FOF time at the end of every month where all the teams finish early
• BOB days (which stands for “burnt or boozed”), or an unplanned holiday.

All of this combined with inspirational offices including a putting green in the kitchen, a rooftop sitting area and ‘secret room’ hidden behind a fake bookcase, build upon the feeling of ‘family’ felt by many TSW staff.

In this article, Parry and other successful businesses comment on linking employee value propositions with a brand marketing campaign to ensure maximum success.

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