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Tag: USA

A new breed of media agency

TSW: The International Performance Media Network for growth brands Our innovative services cater precisely for the unique challenges of high-growth digital brands. A lot has happened at TSW over the last year that we thought we’d share with you, some highlights include; The acquisition of the International TV agency, PACE Opening offices in New York […]

Behind the scenes with TSW & Huuuge Casino

After the success of the first collaboration, Huuuge Casino chose TSW Creative (TSWC), for a second campaign for their mobile free-to-play casino app. Take a sneak peak being the scenes of the team’s on-location shoot with their sleek video. See the work that goes into the process, with guest stars including a skateboard, a swimming […]

TSW Acquires Pace Media

On Monday 10th July, TSW announced the acquisition of Pace Media, the specialist international full service TV agency. This bold move forms part of TSW’s growth strategy following the recent acquisition of Atlanta-based Elarbee Media and the opening of offices in New York and Beijing earlier this year.   Pace Media will be rebranded to […]

How To Produce Winning Drtv Ads For Gaming Apps

When it comes to making successful DRTV ads, the main thing to ask yourself is: will they produce a direct response!? Once the ad rolls, will the audience immediately understand what it is you’re offering and what they need to do to get it? Alongside that, will the results from such advertising stack up nicely […]

Why TV Advertising Works: A Comprehensive Guide

The world’s first TV advert was broadcast almost 80 years ago – and in that time TV has grown to become the most dominant form of advertising across the globe. Even in an age of changing media habits and digital media giants, it remains a colossal force for brands. The simple reason being; it’s ultra […]

Global Media Consumption: TV Remains Dominant As The Growth Of Mobile Media Levels Out

It’s not surprising that numerous industry commentators predicted ‘the end of traditional media’ when observing the surge in mobile internet consumption over the last 6 or 7 years. If that trend was set to continue, that could well have been the case. But Zenith Media’s latest Media Consumption Forecast has provided some new figures that […]

10 Reasons Why Political Campaigns Need Stricter Regulation

As TV advertising specialists, we know the compliance process inside out. The guidelines enforced by ASA in the UK are rigid and often restrictive and certain industries are under very strict controls about what they can and can’t say. For instance, the gambling industry, in which we have made countless campaigns over the past number […]

TSW & Huuuge Casino launch the international TV campaign

‘Bragging Rights’: The launch of the international TV campaign From TSW & Huuuge Casino On 13th March, TSW and Huuuge Inc. launched the international TV campaign ‘Bragging Rights’.  The real-time social casino games developer appointed TSW to promote their leading mobile free-to-play gaming app Huuuge Casino. As the fastest growing social casino app on iOS […]

Why Online Brands Are Turning On To TV

The start of 2017 has seen plenty of industry headlines about the increased TV advertising spends of digital businesses. Up 8% to a total of £639m in 2016, further growth is forecast and simply put, TV is where the smart money is going. There are some unique reasons why TV advertising is being realised as […]

How TV Advertising Is Making A Comeback In 2017

Hi! Welcome (back) to our blog! As our website evolves, this is where you’ll find general updates, interesting insights and other articles of distraction… such as this: Don’t call it a comeback It would be an understatement of epic proportions to say 2017’s set to be an interesting year, but even whittling it down to […]

The Partnership Network in New York

Organisations including Eaglemoss, Time Inc., T-Mobile, Hello Fresh, Omega, The Week, Charles Tyrwhitt and Focus Camera attended the event and the feedback was very positive: “ I felt so inspired by the presentation”, “The event was amazing…”, “I realised how much potential we have in this field…” The Goodwill ‘movement’ is up and running. Who […]