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Tag: UK

TSW’s Reanna discusses issues digital marketers face at Silence Please conference

The day GDPR becomes law (Friday 25th May – but you knew that), our very own Reanna Francis is speaking at Silence Media’s Silence Please conference. Reanna is one of our Senior Digital Executives, and a perfect candidate to discuss the challenges our industry is up against (and how we might overcome them). She’ll confront […]

Media trust in a fake news world

Media trust in a fake news world: how consumers are placing their trust back in the dial What’s the deal with fake news, and is it really such a big issue? We are living in an era where conversations around “fake news” and “alternative facts” are mainstays in the public dialogue. From Brexit to the […]

The impact of Black Friday

The impact of Black Friday on the UK’s fastest growing digital businesses Working with more eCommerce brands than any other UK media agency, here at TSW, we’re in a privileged position to comment on this year’s record-smashing extravaganza!  Here’s our Black Friday analysis from several from the UK’s fastest growing online retailers. Purchase intent increases […]

Grow your business with The Partnership Network

The Partnership Network, invited selected brands to find their perfect partner – TSW’s Jasmine Coombs shares her thoughts on the Christmas themed do. On Thursday 30th November, The Partnership Network hosted another hugely successful networking event – marking the launch of the new TPN Brand Directory app. Some of the UK’s biggest and best loved […]

Welcome to TSW Bristol!

The opening of our new office in the heart of Bristol Overlooking Bristol’s historic waterside, One Glass Wharf became the new home of the TSW ‘West’ team on Monday 13th November. Migrating from the long-standing Chilcompton office, the 30-strong team huddled with anticipation before crossing the bridge and stepping into their new dynamic work space. […]

Festival of Marketing 2017 Round Up

TSW’s Senior Planner, Sarah Burns, shares her highlights   After two days experiencing futuristic digital tech, the science of marketing and the secrets of top brands’ marketing strategies, my passion for marketing was supercharged. And that was all before I witnessed a hotly anticipated battle of marketing minds, Mark Ritson and Byron Sharp, debate whether […]

Insight for Sore Eyes – September

Insight for Sore Eyes is a once a month round-up of news and comment from our specialists and selected stories from the media marketplace; we hope you find it useful for your business. Features this month include: The Specialist View: Welcome to TSW’s first ever conference: Performance ‘Focus 18’; Media consumption is on the up!; […]

TSW’s Cathy McPherson speaks to WeAreTheCity

Five tips for women working in the media industry TSW’s Client Success Director, Cathy McPherson, writes for WeAreTheCity Read the full article here With over 30 years’ experience in the media industry, Cathy was invited to speak with WeAreTheCity and give her advice to women working in the industry. Although Cathy acknowledges a positive shift […]

A new breed of media agency

TSW: The International Performance Media Network for growth brands Our innovative services cater precisely for the unique challenges of high-growth digital brands. A lot has happened at TSW over the last year that we thought we’d share with you, some highlights include; The acquisition of the International TV agency, PACE Opening offices in New York […]


Set against the backdrop of Brighton’s 5* The Grand Hotel, we sorted the performance proof from the flagrant fugazi, deduced digital certainty from salesy smoke and mirrors, and we partied ‘til dawn on the seafront; welcome to Performance ‘Focus 18’. The aim was to rewrite the rules of performance; to redefine what performance means. Bold […]


The launch of Performance ‘Focus 18’ On Thursday 14th September at The 5* Grand Hotel in Brighton, TSW hosted our first performance-orientated conference and gala dinner, Performance ‘Focus 18’. Set against the beautiful backdrop of The Grand, we were thrilled to welcome some of the industry’s guiding lights. Along with representatives from some of UK’s […]

TSW’s First Alumni Party!

TSW’s First Alumni Party: A Night to Remember! Any TSW’er knows that once you are a TSW’er you’re always a TSW’er. Coined by staff members themselves as ‘The TSW Family’, working at this disruptive-by-nature organisation not only offers professional development, but also an opportunity to join a pretty welcoming bunch who like to have fun! […]


Insight for Sore Eyes is a once a month round-up of news and comment from our specialists and selected stories from the media marketplace; we hope you find it useful for your business.   Features this month include: The Specialist View: App acquisition marketing. More than just Google and Facebook; Are C4 having their cake, […]

Bristol…the place to be

Tired of the daily grind? Ever considered a sea change? TSW are opening an office in bustling Bristol in October 2017, with open positions ranging from entry level up to associate director, and we think it’s an obvious choice for so many reasons. Here’s just a few to tempt you into becoming a Bristolian; Culture […]

TSW Acquires Pace Media

On Monday 10th July, TSW announced the acquisition of Pace Media, the specialist international full service TV agency. This bold move forms part of TSW’s growth strategy following the recent acquisition of Atlanta-based Elarbee Media and the opening of offices in New York and Beijing earlier this year.   Pace Media will be rebranded to […]

Winners at the 2017 First Women Awards

Winners at the 2017 First Women Awards TSW are proud and delighted to announce our beloved Director of Strategic Planning, Verity Brown, took home the coveted First Women of Media award. The 13th First Women Awards took place on Thursday 29th June 2017, at the lovely Hilton Bankside in London. Receiving nominations from over 600 […]

TSW talks partnerships at the DCA Annual Summit

The Value of partnerships. Free customer acquisition, enhanced CRM engagement and accessing new audiences. Can you really have your cake and eat it? On Thursday 15 June 2017, our very own Parry Jones (COO, The Specialist Works) led a panel discussion at the Direct Commerce Association (DCA) Annual Summit on this very topic. Held annually […]

TSWC: ECMOD Award Winners 2017!

TSW Creative win ECMOD’s Best Catalogue Creative & Production B2C for their work with the RSPB! The creative execution of the catalogue is paramount to RSPB’s continued growth. Not only does it need to reflect the brand ethic and ongoing mission, but it also needs to deliver performance. The TSWC team are experts in this […]

Agility and Innovation with eHarmony

With innovation and rapid reaction, eHarmony and TSW find new opportunities in our uncertain political landscape.   In amongst the political turbulence we are facing in the UK right now, you wouldn’t think looking for love would be at the top of anyone’s priority list. However, with some very clever research, eHarmony have found that […]

Global Media Consumption: TV Remains Dominant As The Growth Of Mobile Media Levels Out

It’s not surprising that numerous industry commentators predicted ‘the end of traditional media’ when observing the surge in mobile internet consumption over the last 6 or 7 years. If that trend was set to continue, that could well have been the case. But Zenith Media’s latest Media Consumption Forecast has provided some new figures that […]

10 Reasons Why Political Campaigns Need Stricter Regulation

As TV advertising specialists, we know the compliance process inside out. The guidelines enforced by ASA in the UK are rigid and often restrictive and certain industries are under very strict controls about what they can and can’t say. For instance, the gambling industry, in which we have made countless campaigns over the past number […]

Business Development Graduates: Looking to break into the ad industry?

Are you a graduate looking to make your first move into the advertising industry? If so, we have an exciting opportunity at The Specialist Works that will certainly be of interest. Our 6 month Business Development Graduate Scheme is a fantastic chance to learn your trade alongside an experienced team of highly talented individuals, as […]

Celebrating the launch of Raised

Celebrating the launch of Raised, an app which represents a new way of doing business… for the good! TSW are the proud trustees of the new business app; Raised, which trades the undivided attention of hard-to-reach decision makers, in return for a payment to charity. It’s a no brainer, right?   On Wednesday 17th May, […]

Martin Woolley talks to CITY A.M.

The most important asset to our business: Our People TSW’s CEO Martin Woolley talks to CITY A.M. about the art of people management In the article, published on 26th April, Martin discusses some of the more challenging ‘personality types’ at work and the art of managing them, including useful suggestions on best approaches. Please click […]

Going the extra mile: the value of a good print manager

Below is an email that was sent to TSW’s print management customers after a major print supplier sadly – and suddenly – went into administration   There is – and probably always will be – a debate about whether it is better to handle your printing in-house or use a print manager. The TSW print […]

TSW & Huuuge Casino launch the international TV campaign

‘Bragging Rights’: The launch of the international TV campaign From TSW & Huuuge Casino On 13th March, TSW and Huuuge Inc. launched the international TV campaign ‘Bragging Rights’.  The real-time social casino games developer appointed TSW to promote their leading mobile free-to-play gaming app Huuuge Casino. As the fastest growing social casino app on iOS […]

Why Online Brands Are Turning On To TV

The start of 2017 has seen plenty of industry headlines about the increased TV advertising spends of digital businesses. Up 8% to a total of £639m in 2016, further growth is forecast and simply put, TV is where the smart money is going. There are some unique reasons why TV advertising is being realised as […]

How TV Advertising Is Making A Comeback In 2017

Hi! Welcome (back) to our blog! As our website evolves, this is where you’ll find general updates, interesting insights and other articles of distraction… such as this: Don’t call it a comeback It would be an understatement of epic proportions to say 2017’s set to be an interesting year, but even whittling it down to […]

To Brighton for the TSW Purpose Conference

Happy Staff = Superior Performance = Happy Clients Friday 27th January 2017. The Grand Hotel. Brighton. Fourteen years have passed since Jim Lewcock sold his car to start TSW. A company built on people. The opening credits of this not-so-normal-company conference were the first illustration of this. A chronological year-on-year video presenting every individual in […]

ITV4 a good bet for mr green

ITV4 is a good bet for mr green mr green tasked TSW to find ways to grow their brand and build credibility A wide-ranging deal was constructed that allows mr green to attach their sponsorship idents to every unsponsored programme on the channel between 21:00 and 29:59 (05:59) every day for a year. We also […]

2017 predictions for print

What do you think will represent the single biggest opportunity for printers in 2017 and why? E-commerce, e-commerce and e-commerce. The industry is growing rapidly and it’s almost impossible to scale a business on digital advertising alone. So printers have a real opportunity to align their offering with the growth of this industry. What was […]

17…with a bullet!

PrintWeek notes that Jim, a new entry in the list this year, “is known throughout media land for his infectious energy and penchant for fancy dress*…” and that “…he might not be your typical straight-laced CEO, but you underestimate him at your peril.” *See evidence below…

The night Goodwill Rocked

TSW is super-proud to have raised over £1m of FREE advertising for UK charities Plenty of festive food and drink, a live band and the aforementioned Bad Santa all contributed to the party mood. And to coincide with the day of the party, News UK really got into the spirit of Goodwill and ran ads […]

Double Winners at the Drum Network Awards

TSW wins Media Agency of the Year (again) and Partnership/Collaborative Marketing Agency TSW are delighted to be double winners at the 2016 Drum Network Awards. We’re serial winners of the Media Agency gong  (in 2014 and 2015)  and again this year we had plenty in our armoury to impress the judging panel: major new client […]

Black Friday, go big or go home

IPA Insight report – Black Friday: Deal or No Deal TSW’s Lenga Ball brings you the lowdown from the IPA Insight Centre’s report. More Than Just Another Sale: re-engaging with the customer experience Discount events have become the retail ‘norm’ and they’ve left many shoppers feeling fatigued and disengaged. To combat this, social media can […]


Winners at the 2016 UK Agency Awards! As the UK’s only independent international performance media agency, specialising in online and offline customer acquisition, TSW was also shortlisted in two other categories: Best Large Agency and Most Impressive Agency Growth. The awards celebrate exceptional agencies, campaigns and talent, recognising excellence in the way that agencies are […]

Top of the podium in The Drum’s Independent Agency Census

TSW has topped the Media Agencies table for financial performance in The Drum’s 2016 annual Independent Agencies Census, a research report that provides a comprehensive overview of the independent marketing agency landscape. Our strong performance across all categories scooped us the silver medal place on the Elite Media Agencies list. Read more about TSW…

Mr Green comes to TSW

TSW is a safe bet for Mr Green Award-winning online gaming company Mr Green has appointed TSW to handle its media planning. The agency won the business from the incumbent Carat after a competitive four-way pitch. Jim Lewcock, Founder and CEO at TSW said: “Mr Green is a smart, future-facing brand that puts entertaining consumers […]

Goodwill Rocks!

TSWs CEO, Jim Lewcock, is passionate about ads giving back… Inspired by our good friends at Virgin Unite to combine “profit and purpose” with our day job, our mission is to open up FREE and remnant direct marketing space for selected charities in 2016 and beyond. With the generous cooperation of hundreds of leading UK […]