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Tag: Social Media

Bringing People Closer Together?

Implications for Advertisers Last month, two of the biggest digital media firms responded to the general criticism of their platforms. Facebook announced that they will be making significant changes to the way the platforms algorithm displays content within the newsfeed. For consumers this will mean fewer ads and branded page content and a stronger focus on […]

Media trust in a fake news world

Media trust in a fake news world: how consumers are placing their trust back in the dial What’s the deal with fake news, and is it really such a big issue? We are living in an era where conversations around “fake news” and “alternative facts” are mainstays in the public dialogue. From Brexit to the […]

Your World Cup 2018 Media Advice

The Specialist View: Your World Cup 2018 media advice Your guide through the media landscape during the globe’s biggest sporting event Over 3 billion people watched the World Cup in 2014, making this football extravaganza the globe’s biggest single sports event. Given this enormous reach and potential, it’s no surprise that we’re already starting to […]

INSIGHT FOR SORE EYES – OCTOBER

Welcome to the October round-up! Keeping you up to speed on TSW’s latest news and views, plus those all-important media industry highlights which cannot be missed! Features this month include: Mass exodus in the media industry: What does it take to be a media agency leader?; Facebook and TV work in synergy; The Specialist View: Festival […]

Festival of Marketing 2017 Round Up

TSW’s Senior Planner, Sarah Burns, shares her highlights   After two days experiencing futuristic digital tech, the science of marketing and the secrets of top brands’ marketing strategies, my passion for marketing was supercharged. And that was all before I witnessed a hotly anticipated battle of marketing minds, Mark Ritson and Byron Sharp, debate whether […]

Insight for Sore Eyes – September

Insight for Sore Eyes is a once a month round-up of news and comment from our specialists and selected stories from the media marketplace; we hope you find it useful for your business. Features this month include: The Specialist View: Welcome to TSW’s first ever conference: Performance ‘Focus 18’; Media consumption is on the up!; […]

INSIGHT FOR SORE EYES – August

Insight for Sore Eyes is a once a month round-up of news and comment from our specialists and selected stories from the media marketplace; we hope you find it useful for your business.   Features this month include: The Specialist View: App acquisition marketing. More than just Google and Facebook; Are C4 having their cake, […]

The death of newspapers’ political influence?

Newspapers ‘lost it’ when it came to influencing the 2017 UK election: Why? And how does this affect advertisers? It’s true of every generation, young people don’t want to follow their elders. It’s what sparks change throughout society – whether it be in popular culture, social morals, technology, or politics. This rang true in the […]

Cannes Lions Festival in Focus

TSW’s Ed McDermott, from our strategic planning team Pathways, shares his highlights of the festival of world-class creativity Storytelling & Identity in the Changing Media World As “new media” continues to grow and evolve, brands and traditional content providers are being challenged to be innovative. Whilst VR could be on the cusp of wider adoption, […]

Agility and Innovation with eHarmony

With innovation and rapid reaction, eHarmony and TSW find new opportunities in our uncertain political landscape.   In amongst the political turbulence we are facing in the UK right now, you wouldn’t think looking for love would be at the top of anyone’s priority list. However, with some very clever research, eHarmony have found that […]

Facebook’s New Instream Ads

The Battle of Instream Ads:  Can Facebook’s new platform take on YouTube?  Facebook’s latest update is an all-time first for the platform; in fact, it could transcend them into the realms of digital video supreme leaders – move over YouTube and Vimeo TSW’s  social media expert, Kristy Hynes shares her insight on these new advancements […]

Bursting the Paid Search Bubble!

TSW: Inspiraction Events Bursting the Paid Search Bubble TSW’s senior digital executive, Kristy Hynes shares her insight and learnings… On a stormy Thursday whilst most of London hid away from the ever-raging Storm Doris, industry experts from across the city flooded the TSW halls to take part in another of our thought-provoking inspiraction events. With […]

Advertising on Pinterest

Advertising on Pinterest – are you ready? It started life as one of the more niche social networks: a quirky guide to the latest vegan cupcake recipe and weird and wonderful arts and crafts. But Pinterest grew up. Its user base increased by 50% in the last year, and it turned into a Holy Grail […]

What Google’s removal of right hand side ads means for your campaigns

What Google’s removal of right hand side ads means for your campaigns On the 19th of February Google confirmed that it had removed all PPC ads from the right-hand side of the search results page with immediate global effect. This change should provide a more consistent search results experience across multiple devices, but may also […]

Advertising In A Social Media Conscious World

In recent weeks, the health supplement store Protein World has been getting a lot of negative attention on social media from angry consumers, who have been most upset by their latest advertising campaign.   The posters, which mainly appear in Underground stations across London, feature the Australian model Renee Sommerfield in a yellow bikini, along […]