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Tag: Print

The death of newspapers’ political influence?

Newspapers ‘lost it’ when it came to influencing the 2017 UK election: Why? And how does this affect advertisers? It’s true of every generation, young people don’t want to follow their elders. It’s what sparks change throughout society – whether it be in popular culture, social morals, technology, or politics. This rang true in the […]

TSWC: ECMOD Award Winners 2017!

TSW Creative win ECMOD’s Best Catalogue Creative & Production B2C for their work with the RSPB! The creative execution of the catalogue is paramount to RSPB’s continued growth. Not only does it need to reflect the brand ethic and ongoing mission, but it also needs to deliver performance. The TSWC team are experts in this […]

Going the extra mile: the value of a good print manager

Below is an email that was sent to TSW’s print management customers after a major print supplier sadly – and suddenly – went into administration There is – and probably always will be – a debate about whether it is better to handle your printing in-house or use a print manager. The TSW print team […]

2017 predictions for print

What do you think will represent the single biggest opportunity for printers in 2017 and why? E-commerce, e-commerce and e-commerce. The industry is growing rapidly and it’s almost impossible to scale a business on digital advertising alone. So printers have a real opportunity to align their offering with the growth of this industry. What was […]

17…with a bullet!

PrintWeek notes that Jim, a new entry in the list this year, “is known throughout media land for his infectious energy and penchant for fancy dress*…” and that “…he might not be your typical straight-laced CEO, but you underestimate him at your peril.” *See evidence below…

Mythbusting inserts

Younger, smarter and more resilient: mythbusting the inserts market in 2016 By Sian Lepperd, Associate Director, Print Media Despite print pessimism, and associations with the grey market, recent market reviews on how inserts are being bought and consumed reveal the medium is more diverse than you think. It’s hitting an untapped younger market, booming for […]

OOH branded content opportunities

TSW’s OOH partner, Talon Outdoor, reviews the rise of branded content opportunities Since the dawn of the digital era, content advertising has been bubbling under, but in recent years it has soared. We are at the beginning of an evolution of how digital advertisers operate, pulling back from more generic broadcast messaging and shifting towards […]

Clash of Kings launch

Marketing campaign for Clash of Kings launches Coveted first break secured in the first episode of Game of Thrones season six Developer Elex Games, working with TSW, is embarking on a huge marketing push for Clash of Kings, Facebook’s Game of the year 2015. With a 360° marketing campaign combining outdoor, experiential, digital and mobile […]

Brand vs Direct Response

Brand vs Direct Response – a thing of the past Whether brand or DR, advertising shares a single goal: to drive response. Though DR tactics gratify this need immediately, the larger business effects of a campaign come from a smarter, more considered approach. Brand campaigns amplify direct response activities, and as attribution tech advances we […]