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Tag: Press

Your World Cup 2018 Media Advice

The Specialist View: Your World Cup 2018 media advice Your guide through the media landscape during the globe’s biggest sporting event Over 3 billion people watched the World Cup in 2014, making this football extravaganza the globe’s biggest single sports event. Given this enormous reach and potential, it’s no surprise that we’re already starting to […]

The death of newspapers’ political influence?

Newspapers ‘lost it’ when it came to influencing the 2017 UK election: Why? And how does this affect advertisers? It’s true of every generation, young people don’t want to follow their elders. It’s what sparks change throughout society – whether it be in popular culture, social morals, technology, or politics. This rang true in the […]

TSWC: ECMOD Award Winners 2017!

TSW Creative win ECMOD’s Best Catalogue Creative & Production B2C for their work with the RSPB! The creative execution of the catalogue is paramount to RSPB’s continued growth. Not only does it need to reflect the brand ethic and ongoing mission, but it also needs to deliver performance. The TSWC team are experts in this […]

Agility and Innovation with eHarmony

With innovation and rapid reaction, eHarmony and TSW find new opportunities in our uncertain political landscape.   In amongst the political turbulence we are facing in the UK right now, you wouldn’t think looking for love would be at the top of anyone’s priority list. However, with some very clever research, eHarmony have found that […]

Going the extra mile: the value of a good print manager

Below is an email that was sent to TSW’s print management customers after a major print supplier sadly – and suddenly – went into administration   There is – and probably always will be – a debate about whether it is better to handle your printing in-house or use a print manager. The TSW print […]

2017 predictions for print

What do you think will represent the single biggest opportunity for printers in 2017 and why? E-commerce, e-commerce and e-commerce. The industry is growing rapidly and it’s almost impossible to scale a business on digital advertising alone. So printers have a real opportunity to align their offering with the growth of this industry. What was […]

17…with a bullet!

PrintWeek notes that Jim, a new entry in the list this year, “is known throughout media land for his infectious energy and penchant for fancy dress*…” and that “…he might not be your typical straight-laced CEO, but you underestimate him at your peril.” *See evidence below…

Mythbusting inserts

Younger, smarter and more resilient: mythbusting the inserts market in 2016 By Sian Lepperd, Associate Director, Print Media Despite print pessimism, and associations with the grey market, recent market reviews on how inserts are being bought and consumed reveal the medium is more diverse than you think. It’s hitting an untapped younger market, booming for […]