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Welcome to The Specialist Works UK.

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Welcome to The Specialist Works UK.

We have a website for clients in the United States.

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Welcome to The Specialist Works UK.

We have a website for clients in Ireland and the EU.

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Welcome to The Specialist Works UK.

我们有一个来自中国客户的网站。

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Tag: Inserts

Mythbusting inserts

Younger, smarter and more resilient: mythbusting the inserts market in 2016 By Sian Lepperd, Associate Director, Print Media Despite print pessimism, and associations with the grey market, recent market reviews on how inserts are being bought and consumed reveal the medium is more diverse than you think. It’s hitting an untapped younger market, booming for […]

Clash of Kings launch

Marketing campaign for Clash of Kings launches Coveted first break secured in the first episode of Game of Thrones season six Developer Elex Games, working with TSW, is embarking on a huge marketing push for Clash of Kings, Facebook’s Game of the year 2015. With a 360° marketing campaign combining outdoor, experiential, digital and mobile […]

Brand vs Direct Response

Brand vs Direct Response – a thing of the past Whether brand or DR, advertising shares a single goal: to drive response. Though DR tactics gratify this need immediately, the larger business effects of a campaign come from a smarter, more considered approach. Brand campaigns amplify direct response activities, and as attribution tech advances we […]