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Tag: Gaming & Gambling

My China Joy

Shanghai’s China Joy games conference is an insane experience. Setting aside typhoon Jongdari which hit Shanghai and temporarily reduced the temperature to around 30 degrees, and ignoring being served soup containing a closed-eyed, open-beaked pigeon, the conference itself is a spectacle… Eardrum-shattering anime music combines with glossy stages full of showgirls strobed by hundreds of […]

How To Produce Winning Drtv Ads For Gaming Apps

When it comes to making successful DRTV ads, the main thing to ask yourself is: will they produce a direct response!? Once the ad rolls, will the audience immediately understand what it is you’re offering and what they need to do to get it? Alongside that, will the results from such advertising stack up nicely […]

Why TV Advertising Works: A Comprehensive Guide

The world’s first TV advert was broadcast almost 80 years ago – and in that time TV has grown to become the most dominant form of advertising across the globe. Even in an age of changing media habits and digital media giants, it remains a colossal force for brands. The simple reason being; it’s ultra […]

Global Media Consumption: TV Remains Dominant As The Growth Of Mobile Media Levels Out

It’s not surprising that numerous industry commentators predicted ‘the end of traditional media’ when observing the surge in mobile internet consumption over the last 6 or 7 years. If that trend was set to continue, that could well have been the case. But Zenith Media’s latest Media Consumption Forecast has provided some new figures that […]

10 Reasons Why Political Campaigns Need Stricter Regulation

As TV advertising specialists, we know the compliance process inside out. The guidelines enforced by ASA in the UK are rigid and often restrictive and certain industries are under very strict controls about what they can and can’t say. For instance, the gambling industry, in which we have made countless campaigns over the past number […]

TV Advertising Costs: A Complete Guide

Since the big switchover from terrestrial to digital television, the media buying game has changed quite dramatically. Obviously, costs have fallen with the dramatic increase in supply – but the potential for bargain hunting goes deeper than that. There are numerous factors affecting cost, so to find the best value spots requires a sharp eye […]

Things We Learned From Last Week – 25th April 2017

  GAMING VIDEO TO GENERATE $4.6bn in 2017 http://www.gamesindustry.biz/articles/2017-04-19-gaming-video-to-generate-usd4-6-billion-this-year-superdata   According to the latest research from Superdata, the global audience for gaming video – esports and such, will reach 665m this year and is expected to increase 21% by 2021. This has informed a forecast of $4.6bn in ad revenue, “a level that would outpace […]

Youtube Influencer Marketing: What Role Should Vloggers Play?

What Are YouTube Influencers? These are the stars of user-generated video content, who have captured the attention of younger audiences by the millions. Because they start off as ordinary people, speaking candidly on smartphones and webcams, their audiences trust them. There’s little or nothing in terms of production and editing, just people telling their own […]

Things We Learned From Last Week – 19th April 2017

  VIRGIN MEDIA LOOKS TO PARTNER WITH SKY http://www.thedrum.com/news/2017/04/18/virgin-media-partner-with-rival-sky-it-signs-up-adsmart-network   Virgin Media is in ‘advanced talks’ with rivals Sky, set to join its Adsmart network in attempt to attract ad spend away from Facebook and Google, by offering the ability to better target the right audiences. Other channels, such as MTV and Channel 5, have […]

How Mobile Games Marketing Should Tell Its Own Story

  Gareth Williams, Premier’s Director of Games, recently spoke in an article on Gamesindustry.biz about how mobile games require very different PR tactics to those of traditional console & PC game campaigns. He made some points that resonated with us at The Specialist Works – having worked on a large number of successful mobile game campaigns, […]

Things We Learned From Last Week – April 14th, 2017

AMAZON SPENDING $4.5b ON VIDEO CONTENT   http://www.thedrum.com/news/2017/04/11/amazon-spend-over-4bn-video-take-video-rivals-year   Analysts at J P Morgan have reported that Amazon is set to spend over $4 billion on new video content in 2017. Some of this will be original programming – and some allocated to live streaming: most notably Thursday Night NFL games. This takes Amazon ever […]

Infamous Ad Fails

Nivea and Pepsi have us reminiscing on the bad old days http://fortune.com/2017/04/05/nivea-white-is-purity-ad/ http://www.independent.co.uk/arts-entertainment/tv/news/pepsi-advert-pulled-kendall-jenner-protest-video-cancelled-removed-a7668986.html   Like the old adage goes ‘all publicity is good publicity’. But no-one ever claimed that all advertising is good advertising. That’s because it isn’t. Sometimes it’s bad… very bad. Whether it’s down to hapless insensitivity – as we saw last week […]

Things We Learned From The Last Week

One of the things our Copywriter learned from the last week was that this Blog used to feature a section called ‘things we learned from last week’. In a week that featured April Fools Day, the formal beginnings of Brexit and another hundred Trump-related facepalm moments, any such continuation would be jumping in at the […]

Giving The Right Impressions: How Many Times Do You Need To Be Told?

It’s a fundamental question when you begin planning out an advertising campaign: how many times should an audience be shown an advertisement before they respond positively to the offer? Bizarrely, there is actually some consensus if you Google that question. A lot of people say 7; though there’s little agreement over what happens after that […]

Need To Know Differences Between UK & International Media Buying

In the digital age, brands have truly global audiences; and a properly evaluated media plan should look at the whole picture. But to calculate the market potential of the entire world may seem like a colossally daunting task, especially where there are different practises and systems for buying advertising on TV from country to country. […]

TSW & Huuuge Casino launch the international TV campaign

‘Bragging Rights’: The launch of the international TV campaign From TSW & Huuuge Casino On 13th March, TSW and Huuuge Inc. launched the international TV campaign ‘Bragging Rights’.  The real-time social casino games developer appointed TSW to promote their leading mobile free-to-play gaming app Huuuge Casino. As the fastest growing social casino app on iOS […]

China Joy report

Five things I learned at China Joy 2016… by Richard Downey Global New Business Director, Mobile One of the biggest digital entertainment expos on the planet, China Joy is an annual conference full of the weird, wonderful and inspiring developments in consumer technologies. While spreading the word about TSW’s leading TV for apps tracking solution, […]

Mr Green comes to TSW

TSW is a safe bet for Mr Green Award-winning online gaming company Mr Green has appointed TSW to handle its media planning. The agency won the business from the incumbent Carat after a competitive four-way pitch. Jim Lewcock, Founder and CEO at TSW said: “Mr Green is a smart, future-facing brand that puts entertaining consumers […]

Clash of Kings launch

Marketing campaign for Clash of Kings launches Coveted first break secured in the first episode of Game of Thrones season six Developer Elex Games, working with TSW, is embarking on a huge marketing push for Clash of Kings, Facebook’s Game of the year 2015. With a 360° marketing campaign combining outdoor, experiential, digital and mobile […]

What will the Apple Watch mean for mobile gaming?

Well it’s here, it’s finally here. The Apple Watch is released this week and it promises to be the tech event of 2015. As with pretty much any Apple release of recent years the iWatch is a big deal because it is something new, because it is Apple and because everyone is really hoping that […]

What Nintendo/DeNa Partnership Means For Mobile Gaming

Nintendo has always done things its own way, often to the point of genius (NES, SNES, Gameboy, DS, the list goes on), sometimes to the point of financial ruination (GameCube anyone?). They are a company renowned for sticking by its morals and principles, something you can’t but help tip your hat to in an industry […]

How Marvel Created a True Cross-Platform Movie/TV and Gaming experience

If you’re into gaming like we are here in Pace Towers it probably hasn’t escaped your attention that Marvel has recently released ‘Contest of Champions’ for free across smartphone platforms. Essentially it’s a side scrolling beat ’em up a la ‘Street Fighter’ but has the added kicker of featuring all your favourite characters from the […]

A trackable and attributable app download promotion via TV

A trackable and attributable app download promotion via TV TSW and Clash of Kings team up to run the first genuinely trackable and attributable app download promotion via TV in the UK As successful app publishers turn to TV to find a new acquisition channel, the main challenge has been using ‘traditional’ mobile marketing metrics […]