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Tag: Events

China International Advertising Festival (CIAF)

Last week I attended the Belt and Road Advertising Conference in Harbin, China. Leading Chinese brands and officials came together with international representatives – including a UK delegation led by the IPA – to discuss how Chinese companies can work most effectively in other markets and strengthen ties in Europe and beyond. I spoke on […]

My China Joy

Shanghai’s China Joy games conference is an insane experience. Setting aside typhoon Jongdari which hit Shanghai and temporarily reduced the temperature to around 30 degrees, and ignoring being served soup containing a closed-eyed, open-beaked pigeon, the conference itself is a spectacle… Eardrum-shattering anime music combines with glossy stages full of showgirls strobed by hundreds of […]

TSW’s Reanna discusses issues digital marketers face at Silence Please conference

The day GDPR becomes law (Friday 25th May – but you knew that), our very own Reanna Francis is speaking at Silence Media’s Silence Please conference. Reanna is one of our Senior Digital Executives, and a perfect candidate to discuss the challenges our industry is up against (and how we might overcome them). She’ll confront […]

TSW’s Insight for Sore Eyes: April round-up

Welcome to the April round-up! Keeping you up to speed on TSW’s latest news and views, plus those all-important media industry highlights which cannot be missed! Features this month include: the latest trends and insights from the recent Mobile World Congress (MWC), as well as an all important save the date for our next mind […]

An insightful visit to the Mobile World Congress (MWC)

A few weeks ago, our very own Global New Business Director, Richard Downey, joined over 100,000 visitors to the Mobile World Congress (MWC) at Fira de Barcelona. In this article he shares his experience and insights from this monster of a conference. Set over 9 exhibition halls and four days MWC has become, along with […]

INSIGHT FOR SORE EYES – OCTOBER

Welcome to the October round-up! Keeping you up to speed on TSW’s latest news and views, plus those all-important media industry highlights which cannot be missed! Features this month include: Mass exodus in the media industry: What does it take to be a media agency leader?; Facebook and TV work in synergy; The Specialist View: Festival […]

Welcome to TSW Bristol!

The opening of our new office in the heart of Bristol Overlooking Bristol’s historic waterside, One Glass Wharf became the new home of the TSW ‘West’ team on Monday 13th November. Migrating from the long-standing Chilcompton office, the 30-strong team huddled with anticipation before crossing the bridge and stepping into their new dynamic work space. […]

Insight for Sore Eyes – September

Insight for Sore Eyes is a once a month round-up of news and comment from our specialists and selected stories from the media marketplace; we hope you find it useful for your business. Features this month include: The Specialist View: Welcome to TSW’s first ever conference: Performance ‘Focus 18’; Media consumption is on the up!; […]

TSW’s Cathy McPherson speaks to WeAreTheCity

Five tips for women working in the media industry TSW’s Client Success Director, Cathy McPherson, writes for WeAreTheCity Read the full article here With over 30 years’ experience in the media industry, Cathy was invited to speak with WeAreTheCity and give her advice to women working in the industry. Although Cathy acknowledges a positive shift […]

A new breed of media agency

TSW: The International Performance Media Network for growth brands Our innovative services cater precisely for the unique challenges of high-growth digital brands. A lot has happened at TSW over the last year that we thought we’d share with you, some highlights include; The acquisition of the International TV agency, PACE Opening offices in New York […]

PERFORMANCE “FOCUS 18” THE FULL REPORT

Set against the backdrop of Brighton’s 5* The Grand Hotel, we sorted the performance proof from the flagrant fugazi, deduced digital certainty from salesy smoke and mirrors, and we partied ‘til dawn on the seafront; welcome to Performance ‘Focus 18’. The aim was to rewrite the rules of performance; to redefine what performance means. Bold […]

PERFORMANCE FOCUS 18

The launch of Performance ‘Focus 18’ On Thursday 14th September at The 5* Grand Hotel in Brighton, TSW hosted our first performance-orientated conference and gala dinner, Performance ‘Focus 18’. Set against the beautiful backdrop of The Grand, we were thrilled to welcome some of the industry’s guiding lights. Along with representatives from some of UK’s […]

TSW’s First Alumni Party!

TSW’s First Alumni Party: A Night to Remember! Any TSW’er knows that once you are a TSW’er you’re always a TSW’er. Coined by staff members themselves as ‘The TSW Family’, working at this disruptive-by-nature organisation not only offers professional development, but also an opportunity to join a pretty welcoming bunch who like to have fun! […]

INSIGHT FOR SORE EYES – August

Insight for Sore Eyes is a once a month round-up of news and comment from our specialists and selected stories from the media marketplace; we hope you find it useful for your business.   Features this month include: The Specialist View: App acquisition marketing. More than just Google and Facebook; Are C4 having their cake, […]

Cannes Lions Festival in Focus

TSW’s Ed McDermott, from our strategic planning team Pathways, shares his highlights of the festival of world-class creativity Storytelling & Identity in the Changing Media World As “new media” continues to grow and evolve, brands and traditional content providers are being challenged to be innovative. Whilst VR could be on the cusp of wider adoption, […]

Winners at the 2017 First Women Awards

Winners at the 2017 First Women Awards TSW are proud and delighted to announce our beloved Director of Strategic Planning, Verity Brown, took home the coveted First Women of Media award. The 13th First Women Awards took place on Thursday 29th June 2017, at the lovely Hilton Bankside in London. Receiving nominations from over 600 […]

TSW talks partnerships at the DCA Annual Summit

The Value of partnerships. Free customer acquisition, enhanced CRM engagement and accessing new audiences. Can you really have your cake and eat it? On Thursday 15 June 2017, our very own Parry Jones (COO, The Specialist Works) led a panel discussion at the Direct Commerce Association (DCA) Annual Summit on this very topic. Held annually […]

Inside the NEW Kent Office

Inside the brand NEW TSW Kent Office – The Garden of England Monday 19th June 2017, will be a day marked in the memory for all TSW staff with the highly anticipated opening of the revamped Kent office, in the theme of the Garden of England. As the heatwave continued, the TSW Kent team were […]

TSWC: ECMOD Award Winners 2017!

TSW Creative win ECMOD’s Best Catalogue Creative & Production B2C for their work with the RSPB! The creative execution of the catalogue is paramount to RSPB’s continued growth. Not only does it need to reflect the brand ethic and ongoing mission, but it also needs to deliver performance. The TSWC team are experts in this […]

The future is transactional: TSW Partnerships

The Partnership Network, invited selected brands to collaborate and grow their customer bases – TSW’s Laura Capp shares her insight from a buzzing afternoon. On Thursday 20th April, The Partnership Network hosted another hugely successful afternoon of collaboration and networking with some of the UK’s best loved brands. Guests flocked to the TSW HQ’s Moroccan-themed […]

TSW: RAR award winners again!

TSW are delighted to have won two awards at the RAR Awards 2017! Thank you to all our clients who voted for us again this year. On Wednesday 26th April the RAR (Recommended Agency Register) invited the most highly-rated agencies in the UK to attend their awards ceremony in Mayfair, London. What’s more, is that […]

Reserve your Place at GWW’s Partnerships Event

Reserve your place now to collaborate & grow with the Goodwill Works Partnership Network Event Thursday 20th April, 4pm – 6.30pm TSW, 94 White Lion Street, London, N1 9PF Book now as places are limited! If YOU want to know more about generating quality customers at LOW or ZERO cost through exchanging or trading marketing […]

TSW celebrates clients, campaigns, innovation & people

And the winner is… The TSW Purpose Awards. Brighton. ‘They inspire us to do better!’ Lauren Crane, PA to Martin Woolley Between the fabulous three-course meal and wine a’flowing, the TSW’ers celebrated the game-changing and passionate nature of the winners (whilst secretly plotting what could be done next year to top that!). This is the […]

To Brighton for the TSW Purpose Conference

Happy Staff = Superior Performance = Happy Clients Friday 27th January 2017. The Grand Hotel. Brighton. Fourteen years have passed since Jim Lewcock sold his car to start TSW. A company built on people. The opening credits of this not-so-normal-company conference were the first illustration of this. A chronological year-on-year video presenting every individual in […]

The night Goodwill Rocked

TSW is super-proud to have raised over £1m of FREE advertising for UK charities Plenty of festive food and drink, a live band and the aforementioned Bad Santa all contributed to the party mood. And to coincide with the day of the party, News UK really got into the spirit of Goodwill and ran ads […]

Double Winners at the Drum Network Awards

TSW wins Media Agency of the Year (again) and Partnership/Collaborative Marketing Agency TSW are delighted to be double winners at the 2016 Drum Network Awards. We’re serial winners of the Media Agency gong  (in 2014 and 2015)  and again this year we had plenty in our armoury to impress the judging panel: major new client […]

On the winning team at The Drum Creative OOH Awards

TSW was part of the team that won top prize in the Transport category at The Drum Creative OOH Awards for our work with Clash of Kings (ELEX Technology). We worked with Talon Outdoor and The Sharp Agency across the campaign and this award (entered by Talon) was specifically for the station domination of Oxford […]

Shortlisted in two categories!

The Drum Network Awards 2016 TSW are delighted to be shortlisted in two instances for the 2016 Drum Network Awards: Media Agency of the Year and Partnership/Collaborative Marketing Agency of the Year. We’re serial winners of the Media Agency otY gong and again this year we had plenty in our armoury to impress the judging panel: […]

If it’s September it must be Helsinki

TSW’s Richard Downey recounts his highlights from the latest in the Pocket Gamer Connects series I was delighted to be asked to address the audience in the ‘Monetise, Retain, Acquire’ conference. The chance to spend a couple of days amongst some of the top mobile gaming executives in one of the leading mobile gaming territories […]

The Partnership Network in New York

Organisations including Eaglemoss, Time Inc., T-Mobile, Hello Fresh, Omega, The Week, Charles Tyrwhitt and Focus Camera attended the event and the feedback was very positive: “ I felt so inspired by the presentation”, “The event was amazing…”, “I realised how much potential we have in this field…” The Goodwill ‘movement’ is up and running. Who […]

Black Friday, go big or go home

IPA Insight report – Black Friday: Deal or No Deal TSW’s Lenga Ball brings you the lowdown from the IPA Insight Centre’s report. More Than Just Another Sale: re-engaging with the customer experience Discount events have become the retail ‘norm’ and they’ve left many shoppers feeling fatigued and disengaged. To combat this, social media can […]

Winners!

Winners at the 2016 UK Agency Awards! As the UK’s only independent international performance media agency, specialising in online and offline customer acquisition, TSW was also shortlisted in two other categories: Best Large Agency and Most Impressive Agency Growth. The awards celebrate exceptional agencies, campaigns and talent, recognising excellence in the way that agencies are […]

China Joy report

Five things I learned at China Joy 2016… by Richard Downey Global New Business Director, Mobile One of the biggest digital entertainment expos on the planet, China Joy is an annual conference full of the weird, wonderful and inspiring developments in consumer technologies. While spreading the word about TSW’s leading TV for apps tracking solution, […]

Top of the podium in The Drum’s Independent Agency Census

TSW has topped the Media Agencies table for financial performance in The Drum’s 2016 annual Independent Agencies Census, a research report that provides a comprehensive overview of the independent marketing agency landscape. Our strong performance across all categories scooped us the silver medal place on the Elite Media Agencies list. Read more about TSW…

Admap features TSW CEO

1. What they don’t teach you at Harvard Business School By Mark McCormack Published by Profile Books, 1994 When I was young, dumb and full of ambition, this is the first business book I ever read. It gave me some practical pointers on setting up a company, such as ‘whatever you think it’s going to […]

Goodwill Rocks!

TSWs CEO, Jim Lewcock, is passionate about ads giving back… Inspired by our good friends at Virgin Unite to combine “profit and purpose” with our day job, our mission is to open up FREE and remnant direct marketing space for selected charities in 2016 and beyond. With the generous cooperation of hundreds of leading UK […]

Winners at the RAR Awards. Again.

Best Media Buying Agency 2016. And 2015, 2014, 2013… TSW came out on top in the Media Buying category at the 2016 RAR Awards; always special to win because these are voted for by our clients. This is our fourth consective win in the Media Buying category. Plus we were shortlisted in nine other categories […]

An Post Smart Marketing Awards

TSW Ireland is delighted to have won for clients AIG and Calor Gas, in association with OMD, in the Media Strategy Impact Awards in the Door Drop category. These awards are about celebrating the power of customer connection and the incredible results that can be achieved; winning a ‘Fox’ has become a highly-prized industry accolade. […]

Media Agency of the Year!

Media Agency of the Year! Our “simply seamless” year impressed the judges. TSW are delighted to announce that we have been named Media Agency of the Year at The Drum Network Awards. The judges commented that our year had been “simply seamless.” The Drum Network Awards are now in their seventh year and recognise excellence […]