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Welcome to The Specialist Works UK.

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Welcome to The Specialist Works UK.

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Tag: E-Commerce

The impact of Black Friday

The impact of Black Friday on the UK’s fastest growing digital businesses Working with more eCommerce brands than any other UK media agency, here at TSW, we’re in a privileged position to comment on this year’s record-smashing extravaganza!  Here’s our Black Friday analysis from several from the UK’s fastest growing online retailers. Purchase intent increases […]

INSIGHT FOR SORE EYES – OCTOBER

Welcome to the October round-up! Keeping you up to speed on TSW’s latest news and views, plus those all-important media industry highlights which cannot be missed! Features this month include: Mass exodus in the media industry: What does it take to be a media agency leader?; Facebook and TV work in synergy; The Specialist View: Festival […]

Insight for Sore Eyes – September

Insight for Sore Eyes is a once a month round-up of news and comment from our specialists and selected stories from the media marketplace; we hope you find it useful for your business. Features this month include: The Specialist View: Welcome to TSW’s first ever conference: Performance ‘Focus 18’; Media consumption is on the up!; […]

INSIGHT FOR SORE EYES – August

Insight for Sore Eyes is a once a month round-up of news and comment from our specialists and selected stories from the media marketplace; we hope you find it useful for your business.   Features this month include: The Specialist View: App acquisition marketing. More than just Google and Facebook; Are C4 having their cake, […]

Why Online Brands Are Turning On To TV

The start of 2017 has seen plenty of industry headlines about the increased TV advertising spends of digital businesses. Up 8% to a total of £639m in 2016, further growth is forecast and simply put, TV is where the smart money is going. There are some unique reasons why TV advertising is being realised as […]

Black Friday, go big or go home

IPA Insight report – Black Friday: Deal or No Deal TSW’s Lenga Ball brings you the lowdown from the IPA Insight Centre’s report. More Than Just Another Sale: re-engaging with the customer experience Discount events have become the retail ‘norm’ and they’ve left many shoppers feeling fatigued and disengaged. To combat this, social media can […]

How to make TV for Apps accountable

How to make TV for Apps accountable, accessible and brilliant From train tickets to dry cleaning, apps now command more of our TV ad space than ever before and the numbers show it. In one sector in particular (mobile gaming) we’ve seen investment in app advertising single-handedly buck the trend in the decelerating entertainment sector. […]