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Welcome to The Specialist Works UK.

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Welcome to The Specialist Works UK.

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Welcome to The Specialist Works UK.

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Tag: China

China International Advertising Festival (CIAF)

Last week I attended the Belt and Road Advertising Conference in Harbin, China. Leading Chinese brands and officials came together with international representatives – including a UK delegation led by the IPA – to discuss how Chinese companies can work most effectively in other markets and strengthen ties in Europe and beyond. I spoke on […]

My China Joy

Shanghai’s China Joy games conference is an insane experience. Setting aside typhoon Jongdari which hit Shanghai and temporarily reduced the temperature to around 30 degrees, and ignoring being served soup containing a closed-eyed, open-beaked pigeon, the conference itself is a spectacle… Eardrum-shattering anime music combines with glossy stages full of showgirls strobed by hundreds of […]

A new breed of media agency

TSW: The International Performance Media Network for growth brands Our innovative services cater precisely for the unique challenges of high-growth digital brands. A lot has happened at TSW over the last year that we thought we’d share with you, some highlights include; The acquisition of the International TV agency, PACE Opening offices in New York […]

China Joy report

Five things I learned at China Joy 2016… by Richard Downey Global New Business Director, Mobile One of the biggest digital entertainment expos on the planet, China Joy is an annual conference full of the weird, wonderful and inspiring developments in consumer technologies. While spreading the word about TSW’s leading TV for apps tracking solution, […]