Test small. Learn lots. Scale rapidly.
Acquire huge numbers of new customers. Magazine and newspaper advertising is more targeted than ever. Reducing circulations has led to tighter target audiences. TSW's specialist approach is producing business-changing results.
Double your success… Find more titles that work. Scale your press performance using a wider variety of titles than ever before. Double your bank of winners. Add confidence and choice into your existing title negotiations.
Campaigns involving print were judged the most effective at delivering ROI.
Source: Brand Science
On average we double the number of press titles that work for you. Growing your core title list and growing your customer database. Source: TSW client data
Dive deeper into the variables that affects performance. From nailing the proposition to achieving the most effective ad position.
TSW’s Interrog8 press planning system constantly optimises your campaign across 8 key areas, testing, measuring and improving everything you do.
Experience major cost savings by joining the exclusive Powerhouse buying cooperative.
Negotiate powerful brand-alignment sponsorship with famous press brands. Rapidly build brand equity and share of voice. Gain trust. Drive immediate performance and uplift your wider campaigns.
You can extend the reach of your press campaigns using Facebook with TSW’s unique Companion Campaigns. Integrating your campaign by reaching your core target audience in print and on Facebook at the same time.
To see how The Specialist Works could grow your businessClick Here