On the winning team at The Drum Creative OOH Awards

TSW was part of the team that won top prize in the Transport category at The Drum Creative OOH Awards for our work with Clash of Kings (ELEX Technology).

We worked with Talon Outdoor and The Sharp Agency across the campaign and this award (entered by Talon) was specifically for the station domination of Oxford Circus Underground which generated some impressive results: spontaneous brand awareness increased significantly, making Clash of Kings the second most mentioned gaming app (after Candy Crush Saga which has been available for more than four years). Spontaneous ad awareness also increased with a significant percentage respondents exposed to the campaign, taking action as a result. (Source: Exterion Media)

The campaign beat stiff competition from Cadbury, The Times and Sunday Times and Metro, amongst others.

The Drum Awards are all about rewarding excellence in international Out of Home advertising.